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Why the Real Fur Industry Says You Should Buy Real Fur Instead of Faux Fur


Hi<<First Name>>,

Back in the day, a fur coat was a woman’s fashion staple - both luxurious and warm. But many years ago, we were made aware of how many animals it took to face a cruel death in order for people to stroll around in these fancy coats.

Remember when PETA started throwing red paint on them?

We are now even more aware, and many people consciously choose not to wear fur for these reasons.

Very recently, many of the top luxury brands (Gucci, Burberry, Channel, Versace, Chole and many more) have made a commitment to go fur-free.

Even cities are taking a stand; Los Angeles is now the largest city taking steps to ban fur.

Fortunately, we now have technology to create beautiful looking faux furs. Some are hard to distinguish  the fake from the real  and it has become perfectly acceptable and even trendy to wear fun faux furs of varies colors and patterns.

As you can imagine, this is bad news for the fur industry and their livelihood. They have created an entire marketing campaign that suggests that real fur is better than fake fur.

Wait What?

Read on to hear their surprising twist on the controversy.

ad for real fur
Campaign for Real fur as seen in Women's Wear Daily
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