Critical Google and Other Digital and Website Security News

Critical Google and Other Digital Marketing and Website Security News

For Small and Medium Sized Business Owners and Agencies

The New Year is off to a fast start and we’re sensing optimism from many business owners. We’re optimistic as well. As always, we’re testing and monitoring many of the new Google, Social Media, Website Security and other Digital Marketing announcements that have recently been made as some may directly impact your business and your competitors.

In this edition of Dashboard Interactive News, we'll delve into news and announcements that may affect your Digital Marketing and Website Cybersecurity initiatives or may impact them in the future. We'll also describe an exciting Dashboard Interactive offering that you may not be aware of.

The Impact of a Website Hack (infographic)

If your website is ever hacked, the attack can dramatically impact your business, especially if Google identifies the breach. The infographic shows the impact of a website hack as it relates to lead generation and e-commerce efforts. See how a breach can put the brakes on your digital marketing strategy while wasting valuable time and money. Unfortunately, the threat is real as over 32,000 websites are breached each day. Take a look at the steps associated with a website hack.

Click for Full Infographic

If you’re utilizing Google Ads and are unsure of how well your campaigns are performing, you may need a Pay-per-Click Advertising Audit

Ever wonder if your Google Ads or other Pay-per-click (PPC) marketing efforts are paying off or coming close to reaching their potential? Are you concerned that you may be spending too much money or not reaching the right people? Have you tried PPC in the past, but you gave up because you felt it wasn’t working? If you answered yes to any of the above questions, a Pay-per-Click audit may be warranted. Don't forget to view our special offer at the end of the article.

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Imagine Interacting with Potential New Customers Automatically Once They Are Within 230 Feet of Your Business

You Can with Google Beacons

Beacons are one-way transmitters that are used to mark important places, such as your Local business. Typically, a Beacon is visible to a user's mobile device from a range of up to 230 feet, allowing you (the business owner) to target potential new customers within range. By utilizing existing Bluetooth low energy (BLE) hardware technology, Beacons communicate with nearby smart devices. Devices enabled with what’s known as “Eddystone” technology are capable of receiving and transmitting data to smartphones, including Apple and Android devices. Learn more about the many ways that Beacons may be able to help your business.

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Do you have questions on any of the above or interested in learning more about Dashboard Interactive and our Digital Marketing or Website Cybersecurity services?
Please contact us or call 763-242-2454.