In late 2018, for college football’s early signing day period, we capitalized on WMT’s design capabilities by integrating Instagram-like “stories” into ClemsonTigers.com. As these “stories” have become part of social media’s lingua franca, we knew our target audience of 13-18 year-old teenagers would understand and appreciate the functionality. The mobile-friendly “stories,” which introduced members of Clemson’s 2019 signing day class through a series of previously-collected images and video clips, helped generate some noise around Tigers recruiting and, perhaps most importantly, effectively welcomed signees into the Clemson family.