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Rebranding MLK: How the Establishment Blackened His Dream and Whitewashed His Legacy

First, the ruling class kill messengers and then co-opt their messages. It’s a ploy that dates back to biblical times; Pharisees dispatch prophets and then whitewash their legacies in a concerted campaign to appropriate their movements. Truth tellers are twice victimized, once by assassins and the second time around by propaganda. Their likeness and their teachings are then cunningly marketed by the same powers they spoke against to reinforce the status quo.

This same playbook—which has been used to silence dissenters throughout the ages—was unleashed with ruthless efficiency against Martin Luther King Jr. Lost in the chorus of politicians, pundits and media personalities who are praising MLK is the core message that he was pushing before he was felled on the balcony of the Lorraine Motel. King evolved in his thinking; instead of seeking Civil Rights for “African-Americans”, he made the fatal decision to fight for economic justice for all.

King realized that the infringements against “black” folks in America were interconnected to the injustices felt by marginalized people throughout the world. That awakening is the reason he traveled to Memphis, by standing up for striking sanitation workers, he was hoping to form a bridge between poor folks irrespective of their skin color. The establishment love people who lead sectional movements—those who seek exclusive justice are doing the work of the status quo—what they will not abide are those who try to unify the oppressed and ...continued

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Let us use social media to truly speak truth to power, use #RebrandingMLK and share this article far and wide and let us reclaim King's legacy.
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Reclaiming the Essence of MLK's Speech
Take a minute to watch this video, though the title is jarring, the message is profound. 
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