1

How to Make SEO and Paid Social Work Together to Drive Traffic and Revenue
Shopify Partners

Getting traffic from "free" channels is possible, but it takes consistent effort.  Let’s take a look at SEO and paid social specifically to give some examples of how you can use and measure the impact of these two massive channels for generating traffic and revenue.

Read the full article here.    Find more of our favorite SEO articles here.

2

4 Google Ads Targeting Hacks to Slash CPCs in 2019
AdEspresso

If you aren’t careful, Google Ads can quickly cost an arm and a leg.  If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click. 

By narrowing your target audience, using remarketing tactics, and focusing on less expensive (tail) keywords you can keep a few of those dollars in your pocket.

Read the full article here.  Find more of our favorite CRO articles here. 

3

How Fashion Brands Can Use Their Retail Stores to Increase Website Conversions and Sales

SplitBase

Optimizing for conversion always starts on the website (and that's a good thing).  However, if you're a brick-and-mortar retailer, the customer experience and conversion opportunity extends into the walls of your phsyical stores.

Read the full article here.  Find more of our favorite CRO articles here. 

4

How To Grow Your Email List With Facebook (3 Steps)
Sumo

Facebook's audience may be starting to plateau, but there are still 2 billion active Facebook users.  That means it has eyeballs from virtually every demographic and psychographic you can imagine, making it a fantastic way to build your email list.

A well-executed mix of relevant lead magnets, targeted ads, and Facebook groups can rapidly grow that list.

Read the full article here.  Find more of our favorite Email Marketing articles here.

5

The Best Website Fonts That Go Together in 2019
QuickSprout

How important can a website’s font really be?

Believe it or not, something as simple as choosing the right font can have a major impact on conversion. Plus, website fonts affect the overall appearance of your site.

Read the full article here.    Find more of our favorite Digital Marketing articles here.

6

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization
Marketing Experiments

All conversion optimization begins with the customer. Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place?

A repeatable methodology to help you focus on understanding your customer and their motivations.  Behold, the MECLABS Institute Conversion Index heuristic. Sounds fancy huh?

Read the full article here.    Find more of our favorite CRO articles here.

Just what exactly is the Add to Cart email?