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And the new Netflix for video games.
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January 15, 2019
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HOW BRANDS ARE PROTECTING OUR PARKS
In light of the government shutdown, outdoor apparel and gear brands are coming together to help protect the country’s national parks. Columbia Sportswear took out a full-page ad in papers across the country denouncing the shutdown, REI has released a report on the irrevocable damage done to parks while promising a $250,000 donation to restoration efforts, and The North Face has started using the hashtag #WallsAreMeantForClimbing. Each brand has also asked their consumers to help national parks during the shutdown.
 
While it can feel risky for brands to take a firm stance, it shouldn’t — especially when trying to target young people. Sixty percent of young people believe that a brand’s ads should include the company’s beliefs and values, and 49% of young people say that it’s important for a brand to have social change initiative consumers can be a part of. That means giving consumers calls to action like volunteering to clean up or donating to protect national parks can be even more powerful than just taking a stand. Outdoor brands are really giving the master class on how brands can take an authentic stand while getting consumers involved, and we’re sure our parks thank them.
 
P.S. Here’s what you can do to help national parks right now.
 EXTRA! EXTRA! HEAR ALL ABOUT IT!
The New York Times is expanding the amount of content it is producing for Amazon’s Alexa. The newspaper will now offer a daily news briefing hosted by Michael Barbaro, quizzes that test users’ knowledge, and updates on arts and travel. The printed Sunday paper will also regularly give readers conversation prompts for Alexa. Major kudos to the Times for fully committing to pioneer content on a new platform that only continues to grow in relevance. Especially considering 53 million people now own a smart speaker, sales grew 78% in 2018, and 44% of Amazon Echo owners are between the ages of 18 and 44!
ICYMI*

 Your water bottle will soon be able to talk to your car (!) thanks to 5G, and three other unbelievable takeaways from CES.


 New York City is expanding its free prescription glasses program to ensure all children in kindergarten and first grade will have access to a pair.

 A new World Animal Protection report reveals that many fast food chains might not be living up to their animal welfare commitments.

 Verizon is likely launching a Netflix-style site that will give users access to over 135 games.

 Extroverts, rejoice! People will soon be able to add event invitations directly to their Facebook Story.

*That's "In Case You Missed It." 
Today's Quick Hit
 Here’s hoping we all age as flawlessly as Pharrell in the #10YearChallenge.
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DoSomething Strategic (formerly TMI Strategy) is the data-driven consultancy arm of DoSomething.org. We help brands and organizations engage young people for positive social change.

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Reply to this email to meet Meredith, our Managing Director.
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