Are you ready for this?
With the new year comes a bunch of new trends in digital marketing. But they don’t happen overnight; it can take years for a tool or method to be adopted en masse. When a new trend starts to seriously spread, it can impact the work we marketers do every day. It can even change the entire industry. That’s why it’s so important to know what’s shaping up to be hot in the next 12 months.
This week I share nine key digital trends that you will want to keep your eyes on. I know that keeping up with all that's happening in the digital landscape can be daunting, so let me help you put the pieces together to make the most out of your marketing efforts in 2019. Call me and let's talk - 214-208-3987.
January is almost gone, what are you waiting for? Together, let's make it happen this year!
Sandy
|
|
|
9 Digital Marketing Trends to
Keep You On Your Toes in 2019
This year, we are seeing an interesting mix of technologies and people-based approaches. So we’ve got chatbots and programmatic, together with real-life influencers and storytelling. Read on for a brief review of the 9 trends that will remake digital marketing in 2019. And if you need help with your marketing strategy for this year – digital or traditional – call me, let’s see how we can work together.
Chatbots
It’s the new wave of online sales and support (I am sure you have seen them and MAYBE have even had a good experience with one): using automated chat tools to interact with customers. Based on artificial intelligence, chatbots will only become more human-like and sophisticated, opening up a new lead generation channel that continues to work for you, even when the last employee has gone home, or you’re away vacationing.
Keyword clustering (SEO)
Keeping up with search engine algorithms is a tough job, but someone’s gotta do it! The hottest new trend in SEO is keyword clustering. Instead of Googling “New York events”, people are more likely to search “what is happening in New York today?”. It’s all about targeting topics that people are searching for, rather than keywords.
Programmatic
In 2018, programmatic accounted for 75% of online advertising spend. By 2020, it’s predicted to hit 80%. Advertisers everywhere are using programmatic to scale their campaigns while enjoying even more control over targeting and placement. (Facebook and LinkedIn are a form of Programmatic Advertising.) And, when programmatic meets native advertising, your CPMs will thank you.
|
|
Opportunities to work together . . .
|
|
Strategic Planning
Sandy's single day of strategic planning will build your brand strategy and map out your marketing initiatives for 2019...
|
|
|
We Could Be The Perfect Match
Need a new logo, or great graphic design? We could be a good match if your needs match these scenarios...
|
|
|
Instagram Solutions
Don't miss out on this Instagram moment - showcase your brand visually with InstaBranding...
|
|
|
Social Media Help
You know you need it, and you know how, but you still need help with CONSISTENT posting and blogging. You need The Social Voice Box...
|
|
|
|
|
