Gen Re will launch the NOW app, powered by Lapetus technology
Giving insurance applicants a faster and friendlier purchasing experience is the key objective behind Gen Re’s new NOW app, which uses our selfie-based JANUS platformto simplify the application process.
Within the app, customers can apply for one of three insurance products; standard whole life, hospital cash and accidental death.
When they upload a selfie, JANUS instantly returns their Age, Sex, and BMI estimates, which are then used as pre-sets in the process, significantly reducing the time required to finalize the application.
Gen Re is testing the NOW app in seven languages to determine the future viability of a simple, on-boarding process followed by immediate policy issue as well as a concurrent parallel underwriting process to fine-tune risk assessment.
“The LSI tools provide a unique experience to engage with technology-savvy insurance applicants and offer a consumer-friendly purchasing experience for life and health insurance products.”
Dr. Dirk Nieder | Regional Director
Gen Re | Life/Health North East Asia
When deciding which software to use within their new app, Gen Re considered the ability of our platform to provide information beyond age and sex to be a competitive advantage, along with the option to add our Smoker Detection tool at a later date.
