It was fantastic to attend this year's Destination Australia conference in Brisbane. Great to hear from the Minister for Trade, Tourism and Investment - Simon Birmingham and some truly inspiring guest speakers. Huge congratulations to John O'Sullivan and his team from Tourism Australia for delivering an outstanding event!
Huge congratulations to Kylie Schurmann and the team at Royal Mail Hotel for securing a Bronze Award for Tourism Restaurants and Catering Services this month at the annual Qantas Australian Tourism Awards held in Launceston, Tasmania.
The Grampians Grape Escape is on again in just over one month! On 4 & 5 May Victoria's longest running food and wine event will be celebrating the amazing wines and spectacular local produce of our region. The festival will provide opportunities to learn trade secrets from guest chefs, taste award-winning wines, participate in masterclasses and keep the little foodies amused. Look forward to seeing you there!
Grampians Tourism have joined forces with Visit Ballarat & Sovereign Hill and secured funding from RDV to deliver a Ballarat & Grampians Visitor Economy Skills Audit, Gap Analysis & Strategy. This month we co-ordinated four partner workshops across the region with the vision to identify both the needs and develop the strategy to guide workforce capability and business capacity development across the Grampians Visitor Economy.
We are currently finalising the new 2019/20 Grampians Official Visitors Guide and I’m happy to advise that industry participation is up 50% on the previous year, strengthening our commitment to continue delivering this 64 - page comprehensive guide to promote our magnificent region.
I will be attending the Australian Tourism Exchange 2019 in Perth from the 8 to 12 April representing Great Southern Tourism Route (GSTR) and our region and I look forward to catching up with friends and tourism partners from across the globe.
Marc Sleeman
Chief Executive Officer
Grampians Tourism
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NEW! GRAMPIANS TOURISM QUARTERLY MARKETING REPORT
Welcome to the first Quarterly Marketing Report from the team at Grampians Tourism. We will be sharing these results with our industry partners each quarter and we hope you find this data of interest. Please let us know if you would like more detail on any aspect of the report.
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GRAMPIANS WINE REGION MAP
Visitors to our region can pick up a copy of the new Grampians Wine Map at the Halls Gap Visitor Information Centre. Get out & about this weekend and visit one of our amazing cellar doors and sample some fantastic wines!
Congratulations Grampians Winemakers Inc. and thanks to Justine Hide and Annie Fraser from Ararat Rural City Council on a fantastic design and great use of the new Grampians Way Brand guidelines.
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THE GRAMPIANS WILL BURST WITH FLAVOUR AT THE BIGGEST GRAMPIANS GRAPE ESCAPE YET!
The Grampians Grape Escape is back and bigger than ever this May as a village of more than 120 stalls moves in boasting exquisite wine, fabulous food and the opportunity to bring home some of the regions renowned artisanal goods. The festival will provide opportunities to learn trade secrets from guest chefs, taste award-winning wines, participate in masterclasses and keep the little foodies amused...
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ART GALLERIES, ARTISTS & ARTISANS IN THE GRAMPIANS
With an abundance of inspiration like natural wildlife and breathtaking scenery, it's no wonder the Grampians art scene is thriving!
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THE URBAN LIST
AN INSIDER'S LOOK AT VICTORIA'S HIDDEN FOODIE HAVEN
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Photo Credit: Anne Morley
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RACV RoyalAuto Magazine
WHAT TO DO IN DUNKELD, VICTORIA
A LOCAL GEM AT THE TIP OF THE GRAMPIANS
Featuring Grampians Tourism partners Royal Mail Hotel
"A quarter of a million tourists and rising visit Dunkeld each year. They come for festivals and markets, for runs, racing and a rodeo, to eat, drink, hike or simply to contemplate. What stays with them is the thing locals love about their gem at the southern tip of the Grampians – a very Australian beauty which, like the three mountain peaks that frame the town, reveals a little more of itself with each and every glance."
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ARARAT ADVERTISER
TOP DOG PLACES IN THE GRAMPIANS
Featuring our partners Seppelt's, Salinger's Cafe, Grampians Estate, Pomonal Estate, Harvest Cafe & Provedore, Grampians Getaway, Gariwerd Motel, Livefast Cafe, Halls Gap Hotel, Tim's Place, Royal Mail Hotel & Grampians Olive Co.
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TRAVEL BEGINS AT 40 BLOG
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INVEST IN THE GRAMPIANS
There are not many businesses where you can wake up and play with meerkats and dingoes in the morning, but that opportunity awaits the next owner of Halls Gap Zoo.
After 12 years at the helm, owners Yvonne and Greg Culell are selling the property in order to spend more time with their grandchildren.
The multi-award winning zoo is home to more than 160 species of mammals, reptiles and birds, including the recently acquired star attraction, a rhinoceros. All the animals are included in the sale...
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TOURISM AUSTRALIA AUSSIE SPECIALIST AMBASSADOR PROGRAM
This month it was fantastic to welcome Nic Cooper - Visit Victoria, Cari Marotta - Tourism Australia Canada & international participants in the Tourism Australia Aussie Specialist Ambassador program.
UK Ambassador - Matthew Doidge
Canada Ambassador - Marsha Ramage
Indonesian Ambassador - Panji Pramana
Why is the international market important for the Grampians?
1. Inbound tourism allows you to diversify your markets and access new areas of business that may balance out regular domestic business patterns.
2. International travel patterns are not focused around weekends and may level out seasonality
3. Spreading risk across a range of international markets can minimise the impact of any changes in the domestic market
4. International travellers provide a higher yield and spend, on average, 3 times more than domestic travellers on each trip
5. Booking lead times are usually longer, allowing better business planning
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GRAMPIANS TOURISM INDUSTRY NETWORKING EVENT
It was wonderful to have so many industry and local government partners attend our first networking event of the year and help welcome our new Chair Paul Hooper & new Marketing Manager Sarah Myers.
Huge thanks to Danial Ahchow, Kirsty Daniel & the team at Seppelt's who provided the wine for this event!
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2019 VTIC VISITOR ECONOMY FORUM AND TOURISM AUSTRALIA INDUSTRY BRIEFING
It was fantastic to attend the 2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing last month and hear from the Hon. Martin Pakula MP, Minister for Tourism, Sport and Major Events and our passionate industry leaders Felicia Mariani, Peter Bingeman, Karen Bolinger, John O'Sullivan and hear about the growth and performance of the visitor economy.
Huge congratulations to Felicia and her team at VTIC for delivering an outstanding event! It is truly an exciting time to be involved in this amazing industry here in Victoria and helping grow the visitor economy in the Grampians region!
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