Looking for Love in all the Right Places
Online dating. For many, those two words make them cringe while for others, it is the new normal.
Believe it or not, matchmaking websites first hit the dating scene in 1995 (yes, almost 25 years ago!) with the launch of Match.com. The popularity of online dating surged among Millennials who had grown up with technology at their fingertips and were entering the brave new world of socializing, virtually.
These days, using websites and smartphone apps to find love has become socially acceptable among all ages. No longer is online dating associated with the stigma of being desperate and lonely.
84% of dating site users who were surveyed stated they were in search of a long-term romantic relationship. 66% wanted to broaden their pool of dating candidates, and 43% were looking for friends. Only 24% were in search of noncommittal physical relationships.
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