wpMail.me wpMail.me issue#396 - The weekly WordPress newsletter. No spam, no nonsense. - February 7, 2019
News & Articles
Extreme Ownership is the Bedrock of Success for Digital Projects (www.wholegraindigital.com) A really interesting post from Tom Greenwood at Wholegrain Digital, exploring the application of “extreme ownership” to the agency space. Tom talks in detail about how extreme ownership works and how they’ve applied it as a web agency. Putting this into practice is hard, but Tom gives a lot of practical detail on how it's worked for them and teams of any size and description would benefit from reading this.
Introducing Wordfence Central (www.wordfence.com) Today we are thrilled to announce the launch of Wordfence Central. Wordfence Central provides an efficient way to manage the security of many WordPress sites in one place. It includes a powerful dashboard, a single interface to view and manage security findings across all of your sites and powerful new tools that make managing Wordfence configuration for your websites a breeze.
Introducing WP Acceptance (10up.com) WP Acceptance—a team-centric tool built for writing reliable, scalable acceptance tests—is now available in beta. Part of our pursuit of finely crafted web experiences, we think that WP Acceptance will help ensure stable releases and fewer regressions for WordPress applications.
10 Best WordPress Help Chat Options for Web Developers (2019) (wpbuffs.com) Did you know that “today, more than 30% of customers expect live chat on your website,” according to SuperOffice? For customers that visit your website on a mobile device, this number is as high as 62%!
That shouldn’t be too surprising to you as a WordPress developer. As you work with more clients, the question of whether or not to put help chat on a website is likely one you hear often.
Bridge Theme Review: A Creative Multipurpose WordPress Theme (wplift.com) Bridge is an impressive and stunning multipurpose theme. Currently the bestselling creative WordPress theme on ThemeForest, this popular WordPress theme powers over 100,000 websites. And a quick glance at Bridge will tell you why.
Tutorials
Marketing Features vs Benefits – Are You Using the Right Approach? (kinsta.com) So you have to walk a tightrope when it comes to marketing features vs benefits. You need to highlight specific features so that savvy buyers can easily figure out how you compare, while at the same time not alienating mainstream buyers who might not care about the intricacies of what you sell. Go too far one way or the other and you run into problems. But it can also cause a host of other issues, like forcing you to compete on price because the marketing features you’re boasting don’t resonate with the benefits your customers might see.
Optimizing Laravel Part 1: The Basics (deliciousbrains.com) Laravel is a very popular PHP framework these days and can be used for a range of web applications, from CMSs to full-blown SaaS apps. In this particular article, we’re going to look at some simple commands that optimize performance in Laravel as well as some code tweaks we can make to greatly improve performance.