Practically anything that can be sold is sold on the Internet, so why bother with retail locations?

The future of the retail industry rests on retailers’ answers to this question.  And this month’s brief presents three remarkable retail concepts that provide insight into what the answers should be.  I've included my audits of:

I’m also including an article of mine published in the Consensus Retail Consumer News newsletter earlier this year, We’re Not in Kansas Anymore --  highlighting the ways retail is undergoing a complete transformation.

Even if you’re not a retailer, these pieces should spark plenty of ideas for how to engage your customers in new and meaningful experiences.

Finally, check out two of my service offerings for retailers:

• Build Your Brand with a Cohesive Customer Experience – a presentation topic perfect for your annual corporate conference or planning sessions
• Brand Experience Day – a guided field tour and follow-up ideation/implications workshop to jumpstart your retail innovation

I’d love to hear your feedback, questions, and ideas – please reach out.

Denise

This brief’s featured services are: 

Presentation Topic:  Build Your Brand with a Cohesive Customer Experience
Book me to speak to your organization about how to optimize, prioritize, and unify all of your customer experiences.
download an overview

Brand Experience Day
Get your team out of the box and into the field to experience best in class and/or emerging retail concepts, reflect on what works and why, and plan how to apply the ideas to your business. 
download an overview

Contact me to learn more about these opportunities or check out how my other “brand as business” services help business leaders achieve their brand and business objectives.