Telling your story builds trust with your community. Being transparent about what you’re working on, why, and what you need is a great way to show your work and invite community participation that can improve your products.

At GroundSource, we’ve been hard at work for months developing the next version of our platform and we’ll be sharing more about that soon. (You will be the first to to hear about the release!) In the mean time, we’ve also been thinking about how we scale the quality of SMS engagement despite the limitations of SMS technology.

The thing that makes SMS engagement so powerful is that it is independent of social platforms. It is direct and conversational, letting your organization's voice and content build relationships that you own.

But there is another place you own your relationships: your website. We've already built online sign up forms to help convert your digital audience to SMS but now we're going further. We want to give you the ability to engage your audience in conversation where they're at – your site – and leverage that space to develop and sustain deeper relationships.

And because we want to build with you – not just for you – we're publicly testing the pre-alpha version of our latest feature that we're calling web chat. Read more and check it out below. And as always, let us know what you'd like to see in GroundSourced.