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Milk. Love What's Real Campaign
Have you heard? The Milk. Love What’s Real campaign was recently launched by the Milk Processor Education Program (MilkPEP), which is funded by the nation’s milk companies. The campaign will remind Americans of all the ways and places milk helps celebrate what really matters to them using television and digital content, shopper and in-store elements and social media.
This is exciting news as it complements the dairy promotion program's Undeniably Dairy campaign, which aims to increase trust and relevance in dairy with consumers.
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Dairy Replay Booth Videos
As part of the dairy promotion program's Undeniably Dairy campaign, two new videos were released for Super Bowl weekend that spoofed the recent trend of sportscasters going back to referees stationed in NYC to review play calls. The dairy community rallied around the videos on their social networks, contributing to the more than 16.5 million impressions and 3.5 million video views that were garnered in less than four days.
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Partnerships Putting U.S. Dairy on International Menus
To help grow global dairy consumption, your checkoff is working with Yum! Brands restaurants to increase the use of U.S. dairy foods. Our work with Pizza Hut resulted in the launch of five pizzas in the Asia-Pacific region that feature U.S. produced cheese, including a “U.S. Cheese” logo. These new products and marketing efforts contributed to U.S. cheese use at Pizza Hut growing by 29% in 2017 over the previous year.
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Health & Wellness Leader Education
To reinforce dairy’s role in a healthy lifestyle, ADA Mideast shares nutrition research and resources with those who influence others about healthy eating. In 2018, ADA Mideast’s two staff registered dietitians attended or exhibited at more than 50 meetings and gave 25 presentations about the importance of dairy foods to health and wellness leaders.
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