Your Voice Counts.
When I started Utah Beer News, I wanted the site to showcase stories important to the Utah craft beer community.
While I had some idea what mattered to the community (I did nearly a year's worth of research before publishing the site), I didn't know exactly what craft beer drinkers cared most about.
I needed feedback from folks like you.
Over the last several months, I've enjoyed sitting down to talk with brewers about their craft. I've loved getting to know enthusiasts, many of whom are much more knowledgeable about craft beer than I am (I'm constantly learning new things about making, selling, and drinking beer in the Beehive).
Recently, I asked friends and followers to complete a short survey to help shape future Utah Beer News coverage.
Thank you to everyone who participated. Here are a few high-level takeaways:
- 25% visit the site at least once a week, which is in line with how often I generally post new articles.
- Nearly half of respondents selected "Written Article" as their favorite way to receive online information.
- Facebook (55%) is the preferred social site on which to receive beer-related content. Instagram is second (29%).
- Beer topics of most interest, in order:
- Breaking news (new beer releases, brewery openings, etc.)
- Brewery profiles
- Beer reviews
- Events
- Local politics
- Education
- Homebrewer profiles
- Non-Utah beer information
For a slightly deeper dive into the survey results — including respondents' "Favorite Beer Style" and which spot received the most "Favorite Brewery" mentions — please visit UtahBeerNews.com.
Finally, congratulations again to Aaron Hughes and Gary Vance. Their names were chosen among eligible survey participants to win Utah Beer News prize packs (including swag from their favorite breweries, a beer review journal, and Tasting Beer by Randy Mosher).
Thank You & Welcome
If this is your first time receiving our monthly dispatch, welcome! If you're a longtime subscriber, thank you for sticking with us. As always, feel free to drop a line to let me know what you think.
Cheers,
Tim
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