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Radio’s Social Influencers
(as posted on the ANA (Association of National Advertisers) Newsstand)
 
There are more than 25,000 on-air radio personalities across the U.S. who also happen to be the “original” marketing influencers. Radio’s influencers are a force to be reckoned with. They are local, national, one-to-many, person-to-person influencers who drive conversation every day and on behalf of the brands that leverage them.
 
In the age of outcomes, where it is a requirement that media demonstrate results for the dollars marketers invest, leveraging radio's personalities and the relationships they have with their followers is a smart and solid bet.
 
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