Radio’s Social Influencers (as posted on the ANA (Association of National Advertisers) Newsstand)
There are more than 25,000 on-air radio personalities across the U.S. who also happen to be the “original” marketing influencers. Radio’s influencers are a force to be reckoned with. They are local, national, one-to-many, person-to-person influencers who drive conversation every day and on behalf of the brands that leverage them.
In the age of outcomes, where it is a requirement that media demonstrate results for the dollars marketers invest, leveraging radio's personalities and the relationships they have with their followers is a smart and solid bet.