Critical Google and Other Digital Marketing and Website Security News

For Small and Medium Sized Business Owners and Agencies

We’re two months into the new year and spring is around the corner, we hope. We also hope that 2019 is bringing your business much success.

In this edition of Dashboard Interactive News, we'll delve into a few important digital marketing offerings that have the potential to positively affect your Digital Marketing and Website Cybersecurity efforts. We’ll focus on Voice Search Optimization – how to rank high on Siri, Alexa or other voice enabled devices, Google Attribution Models – tracking and crediting the right tactics in order to accurately measure conversions, and Call Tracking – closing the loop so that all leads are being tracked correctly and not just forms.

Sit back and take a couple of minutes to review. You won’t be disappointed.

Voice Search Optimization

1.0 Billion Voice Searches a Month and Growing

You’re probably familiar with search engine optimization (SEO), but have you heard of voice search optimization? Voice search optimization is the optimization of keywords and keyword phrases for searches using voice assistants. When you make a voice command on Siri, Alexa, etc. and receive a response with the information you requested, you’ve completed a voice search and voice search optimization may have played a role in the answer that you received.

Voice search isn’t new and if you aren’t optimizing for voice activated search, you are probably already losing ground in the battle to gain customers.

Learn More

Google Analytics Attribution Models

If you’re not using Attribution Modeling, you’re probably making less than ideal digital marketing decisions.

Many business owners, agency personnel and marketing executives may not be familiar with Attribution Modeling, but this very important feature in Google Analytics can provide insight to help you determine the effectiveness and efficiency of your overall marketing and digital marketing strategy.

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Call Tracking: A Cost-Effective Way to Track Sales Leads and Close the Lead Generation Loop

Are you only using contact form completions and gauging how often the phone rings to determine if your marketing efforts are working? Are you making marketing and advertising budget decisions based only on these two metrics?

If so, maybe it’s time that you closed the loop with Call Tracking. You may be missing out on valuable data that can increase your company’s revenues and profitability, while reducing waste.

Learn More

If you have questions on any of the above or are interested in learning more about Dashboard Interactive and our digital marketing or website cybersecurity services, please contact us at:

763-242-2454 or via the contact form.

We’re good at what we do and fun to work with, and we’d enjoy having the opportunity to assist you in meeting your digital marketing and website security needs.

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