BetterPoints achieves 82% transport behaviour change improving air quality with
a London Borough
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BetterPoints and the London Borough of Sutton changed local travel behaviour by 82% saving 2 tonnes of toxic emissions in just 6 months between July to December 2018.
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“The BetterPoints programme had a high rate of engagement showing genuine behaviour change for participants.”
– Becky Chapman, Smart Place Project Manager, Sutton
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London Borough of Sutton behaviour change results
- 82% who participated changed their leisure travel behaviour
- 51% who participated changed their work travel behaviour
- 48% who participated increased their levels of physical activity
- 55% in Sutton said their new behaviour is likely to be permanent
- 61% of participants now more aware of issues around air quality.
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Toxic emissions for better air quality in Sutton
- 2,921 car journeys replaced by active/sustainable modes
- 1.2 tonnes of NOx saved
- 1 tonne of CO2 saved
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Air Quality innovation for a less polluted Britain
- New Air Quality alerts were pushed out through the app to increase awareness of air pollution
- We developed Ecological Momentary Assessment techniques into the system
- We measured the change in behaviour that resulted from better knowledge of air pollution levels.
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BetterPoints is the UK’s No 1 award-winning behaviour change platform.
Our experience and expertise enables organisations to create innovative, evidence-based sustainable travel interventions which impact air quality, the environment and physical and mental wellbeing.
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