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16-Page Signature Fold Done Two Different Ways
This week's episode offers an exercise in contrast. We're sharing two identically-folded pieces—both in the same proportions, but with entirely different sizes, designs, and marketing purposes. Trish will share how a simple change in scale can swing the mood of the piece from intimate to bold. The quiet, storytelling Zine format for 33 Acres Brewing Company was produced by Glenmore Custom Print + Packaging in Canada, while the oversized Norstrom sales promotion is a found sample. We think you'll love this week's "two-for-one" episode!
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Fold of the Week #464 Project Credits & Specs
Folding Style: 16-Page Signature
Production: (small sample) Glenmore, Vancouver, BC
Creative: (small sample) Josh Michnik, Sara Harowitz, Carling Hind, Rebecca McCoglan
Clients: (small sample) 33acresbrewing.com / (large sample) Nordstrom.com
Paper: ~80 lb text
Production: Machine fold
Budget Rating: Low - Moderate
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