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Self-Mailer with Surprise Mini Gate
This week, we're highlighting the power of "small" as we share a folded self-mailer from DSW that features a curious little tipped-on closed gate inside. The mini brochure is fugitive glued in-register with the image below it, practically begging to be opened. Who can resist??? We think you'll be inspired by this week's clever little concept.
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Fold of the Week #466 Project Credits & Specs
Folding Styles: Tri-Fold, Closed Gate
Client: DSW
Size: Flat: 14.25 x 7.125 (gate: 13.75 x 4.875); Folded 4.875 x 7.125 (gate: 4.875 x 3.5)
Paper: ~80 lb Coated Cover
Production: Printed 4/4 with inline finishing and fugitive glue
Budget Rating: Moderate
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