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TRENDING STORIES
BY JOE ZAPPA

Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
 
BY STEPHANIE MILES

In-store marketing platforms are designed to spit out all different types of metrics. Return-on-ad-spend (ROAS), customer acquisition costs (CAC), cost per visit (CPV), and customer lifetime value (CLV) are just a few of the metrics that marketers regularly track. But how reliable are these metrics, and what do they mean for big-picture business growth? The ad tech company S4M is aiming to answer that question. The company recently released a new feature as part of its FUSIO drive-to-store platform.
 
BY MIKE BOLAND

Heard on the Street is Street Fight’s podcast where we uncover the people and stories behind leading companies in the location-based media, tech and advertising sectors. Where are they from? What makes them tick? And what business and life lessons can we draw from that?

Hosted by Street Fight Lead Analyst Mike Boland, the show will run twice per month and feature a who’s-who roster of local leaders and influencers. Subscribe on Apple Podcasts, Android, Email, Google Podcasts, Sticher, RSS or any other podcast app using this feed address.


 

NEWS BITES

7 Delivery Trends You Should Know in 2019

Communicating on GMB Poses Challenges, But the Local Ecosystem Has Answers

The Future of AI Is Here: Reflections on IBM Think

What's the Relative Impact of GMB versus Websites on Conversion?

Identity Crisis: Optimizing a Brand While Pursuing Omnichannel

DAILY DIGEST
Sourcing Journal: Amazon Overtakes Walmart as Most-Shopped Apparel Retailer
Local Onliner: Tim Armstrong Pursues Direct-to-Consumer in Second-Tier Commerce Markets
The Drum: 95% of Marketers Facing Issues Adapting to AI-Based Search Tech
Digiday: Alibaba and Office Depot Team Up to Pitch Small Businesses
MediaPost: Twitter Looks to Improve on Mobile, Direct-Response Advertising






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