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“Spring is when you feel like whistling, even with a shoe full of slush.”
— Doug Larson
Alpaca Farms are coming off their best Winter sales season ever, and with the help of some cold wind, ice, and snow, that growth has continued through the new year. Rumors of 50 degree days on the horizon, along with a little taste of sun and all the mud an alpaca farmer could want, mean that it's (almost) time to hang up that puffy winter coat for the morning barn chores.
With the promise of Spring just around the corner and shearing season fast approaching, we wanted to talk about ways to continue this forward sales momentum through the warmer months. Over 50% of alpaca farm's revenue from product sales come in the last 6 weeks of the year, so we could always use more ways and products to increase that cash flow in the leaner warmer months.
Although alpaca is synonymous with warmth and selling a Snowflake PomPom Hat in July is almost impossible, alpaca farms aren't without their options.
Please take a minute to dive head first into the rest of this extensive NEAFP Note filled with new products and tools to continue your business's growth through the warmer months!
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*New Knitter's Yarn*
Nothing says summer at the beach like knitting!?!
Apparently we aren't the only ones.
We are excited to announce one of
our newest product additions:
DK Weight Knitter's Yarn - All Natural
This new All Natural DK Weight Knitter's Yarn is made using U.S. Grown Alpaca blended with U.S. Merino Wool. It's soft, warm, and cozy and the DK weight is fast knitting and perfect for a wide range of patterns.
Soft, smooth, and bright - a truly beautiful yarn!
Contents: 70% US Alpaca, 30% US Merino
Available to start in all natural White, more natural colors to be released this year!
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Limited Small Batch Unicorn Yarn
Flying Off the Shelves!
The Unicorns came in to get out of the wind and helped us produce our latest batch of hand painted alpaca yarn! Fairy Dust and Waters Edge color ways are officially available although they are selling fast. Offering unique color ways that are available in limited quantities is a great way to increase your Spring and Summer sales!
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BACKPACA Jack and I both agree that our newest sock, the BACKPACA, just may be the product you need to really help boost sales through the warmer months.
In just a short 6 months this sock is quickly becoming one of our highest volume items and for good reason. It perfectly fills a niche for a lighter, sportier, all season item in our existing line of U.S. alpaca socks.
Extend your busy season with the help of this sock!
P.S. Miss the sock video last month? Check it out here
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Introducing Marketing Tools
to Help you Sell U.S. Alpaca
Over the last week we have begun releasing Wave 1 of items in a new category: Marketing & Collateral (requires customer login to view).
There are bumper stickers, signs, and product posters all designed to help you promote our products to your customers and increase sales.
We have many more items planned for the coming months so keep your eyes peeled for additions and special packages!
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Article: Let's Get Personal: Expanding your Inventory with Product Personalization
Spring is just around the corner… but the warmer weather shouldn’t mean it’s time to pack up your alpaca products!
Over the past year or so, we’ve been trying to make it easier for you to sell alpaca-related goods all year-round. In 2018 we not only debuted our extremely versatile Backpaca Sock, but also our Alpaca Gifts & Accessories category which includes customizable keychains in addition to pins and totebags for the alpaca lover in all of us. Perhaps you’ve bought a button or two, or you’ve seen our canvas totes at a show. We’ve put together a few ways you can really capitalize on these products to make them stand out and grab attention without much extra effort!
1. Live in Color
Coloring books are all the rage, so perhaps we’re not the only ones who think the Mandala Alpaca design would be a perfect coloring candidate! Currently available on our Mandala Magnet and our Love Mandala Shoulder Tote Bag, this alpaca is a blank canvas for you or your customers to embellish as you wish. Before your next farmer’s market, get to your nearest craft store and grab some fabric markers and paint and have some fun! Turning these items into a customizable experience is a great way to grab customers.
Do you hold events on your farm? How awesome would a magnet decorating station be during an open house?
DIY Colorful Custom Tote
What you’ll need:
-1 Shoulder Tote Bag
-Fabric Markers or Fabric Paint (We used Stained by Sharpie Brush Tip Fabric Markers)
Catch the last 3 Product Personalization Ideas by reading the FULL Article here!
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New Spring Show Added!
We are excited to be returning to the Buckeye Alpaca Show at the end of March. This is a great opportunity to check out all of NEAFP's latest products, stock your stores, and get your fiber to us for free!
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Fiber Sort Status
FIBER COLLECTION SORT STATUS - Updated 03/12/2019
Carolina Alpaca Celebration 2019 - Finishing up sorting this week, Reports to Follow
PAOBA Alpaca Show 2019 - Delivered to NEAFP, on deck
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VA Regional Collections - Completed 2/6/19
Showtacular Alpaca Show 2018 - Completed 1/28
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