Update to Brightcom's Adapter 

March 2018: Brightcom announces an update to its Header-Bidder adapter solution for its direct publishers on the Prebid’s latest version. This further enhances Brightcom’s ability to provide its publishers with the best of both worlds: Header bidding and tag-based waterfall. Thus, assuring monetization of our direct publisher’s entire traffic.

Throughout its two decades of existence, staying up to date with the latest monetization tools has been a core strategic value for Brightcom. It allows the company to better compensate publishers and maintain a scalable premium inventory. This, in turn, draws in an ever-growing roster of demand partners, who provide better compensation for our publishers. It’s a beautiful circle.  

Starting july 2019, brightcom will only monetize apps that are ads.txt-verified.

As part of its ongoing effort to fight fraud, Brightcom announces a new ads.txt policy regarding its app inventory. Starting July 1, 2019, Brightcom will only serve apps that carry IAB Tech Lab’s Authorized Sellers for Apps specification. The new policy comes on the heels of IAB’s recent release announcement of its final version of app-ads.txt for mobile apps.

This is not Brightcom’s first leadership act when it comes to ads.txt adoption. In early 2018, Brightcom launched a WordPress plug-in that makes ads.txt management simple and intuitive to all of the popular CMS users. As a result of these efforts, more than 11,000 publishers have implemented Brightcom’s ads.txt, as validated by AdAuth.