Why Your Hard Work Sits on the Shelf—and What to Do About It
We've all been there. The time when the client seemed to forget the project ever happened as soon as the final check was cut. The time when your report stuffed full of creative recommendations got buried by risk-averse leadership. The time when stakeholders really did seem engaged by the findings, had lots of conversations, and then...nothing changed.
If you suspect these stories are more the rule than the exception, the evidence suggests you're right. And if the trend continues, chances are it's eventually going to catch up to those of us who generate and spread knowledge in the social sector. If we really want our work to be useful, we have to continue supporting decision-makers after the final report is delivered, working hand-in-hand with them to ensure whatever choices they make take into account not only the best information available but also other factors that matter to them, including their values, goals, and perceived obligations. For this reason, knowledge providers who want to see their work have greater impact might find value in partnering with a decision consultant in the form of a "wrap-around" service for knowledge initiatives.
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