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Industry Member e-News
E-news from the Perth Hills Armadale Visitor Centre
March 2019
Tourism Strategy Redevelopment and Action Plan
You’re invited to an industry workshop on Thursday 4 April 2019 between 4 to 6.30pm at the City of Armadale Function Room, 7 Orchard Avenue, Armadale.
 
The workshop will be facilitated by Element WA to engage industry and assist in informing the redevelopment of the renewed three year strategy and action plan.
 
We know you are busy but because we value your input we’ll keep it short and punchy (meaning good wine) so please;
Mark out your diary to attend Thursday 4 April 2019.
 
We will send a reminder email invitation early next week.  
 
Please RSVP by Friday 29 March 2019 to Laura Kennedy lkennedy@armadale.wa.gov.au (light refreshments will be provided so your response is appreciated.)
 
All enquiries: please contact Suzy by email: sparravicini@armadale.wa.gov.au or phone 0439 968 202.
Display the Perth Hills Armadale Regional Guide
at your Business
    Help your visitors discover all there is to love about the Perth Hills Armadale by displaying the Regional Guide at your business. The Regional Guide provides a comprehensive overview of visitor experiences, events, accommodation and food available within the region. If you would like a small supply for your premises please fill out an order form and email to visitorcentre@armadale.wa.gov.au. If you have copies on display, please change out the old ones for the updated version when they arrive at your business and recycle old copies.

Our Regional Guide is currently being updated to reflect our name change from ‘Visit Armadale’ to ‘Perth Hills Armadale’ across our social handles. We will notify you when the updated version is released.

If you would like to display the Regional Guide on your website you can access a copy of the digital version here.
Plan ahead; register your event for
Spring into Armadale 2019
Are you hosting an event between August and November?

As a member, you receive free promotion as part of our Spring into Armadale campaign. The campaign is run across print and digital media to encourage visitation to the region and celebrates the fabulous diversity of the Perth Hills Armadale.

Register your event by filling out the attached form and emailing it to visitorcentre@armadale.wa.gov.au. The City reserves the right to fully veto inclusion at its own discretion. Please ensure you check the accuracy of your content prior to its submission.
Out of the office, onto the road
The tourism team from Perth Hills Armadale have been out and about these past few weeks as part of our member familiarisation program. A ‘famil’ gives staff the opportunity to increase product knowledge, so we give accurate recommendations to our visitors. We’ve been visiting accommodation providers, local eateries, experiences and popular walks and trails.

Although we run famils annually, we encourage you to host us anytime if you would like to showcase a new product, or have introduced changes within your business. The better informed we are, the better we can recommend your business to our visitors. Drop us a line on 9394 5410 or contact us via email to arrange a visit.

Social Media Success @PerthHillsArmadale
We started our new year with a bang, hitting our 10k page likes goal on our Facebook page @PerthHillsArmadale. Over the past two years we’ve come in leaps and bounds with our social media. Going from 1,300 page likes in March 2017 to 11,750 today.

Our success is driven by a dedicated strategy, and providing interesting and relevant content on behalf of our financial members.  The engagement tells us what drives demand and we like to keep our followers happy. So remember to keep us informed so we can keep moving forward. It’s really a team effort and we need your content so Laura can weave her magic to our audience and your businesses.

Want to be part of our success? Silver and Gold memberships include social media promotions. Send us your content for the opportunity to be featured on our page. *content is vetoed at the discretion of the strategists.
Araluen’s Chilli and Herb Festival a sizzling success
Well done to Grant, Marie and the rest of the amazing team at Araluen Botanic Park. On a beautiful summer’s weekend, Araluen hosted their famous Chilli and Herb Festival and 5,400 visitors flocked from all over Perth to join in the festivities!

Well done to Barb and the team from the Perth Hills Armadale Visitor Centre who attended as stallholders, spreading the word about all things happening within the region. Member’s brochures were represented and were very popular with visitors looking for other things to do in the Perth Hills Armadale.  We interacted with over 3,000 visitors over the course of the event and gained 188 new subscribers to our Tourism E-news. They will now receive content on what’s happening in Perth Hills Armadale and surrounds on behalf of our members.

Member Shout-out

Foothills Animal Hospital visits to Boddington

Foothills Animal Hospital has recently started running fortnightly vet visits to the towns of Boddington and Dwellingup. With limited veterinary services available in these regions this will help make it easier for local residents to access vet treatment and goods.

Dr Nicole and Dr Jonathan, along with the trusty Foothills mobile vehicle ‘Jazz’ will be providing veterinary treatment and services to any clients interested. So far their country runs have been a great success. If you know anyone who lives in Boddington or the surrounding areas, please get in touch with Foothills to book a home visit appointment on 9497 7488 or via email admin@foothillsanimalhospital.com.au. There are no surcharges for home visits at this stage.
Tourism Development Projects Update from the
Tourism Coordinator - Suzy;

Tourism Wayfinding Signage Project

Have you seen the Tourism Wayfinding Signage installed around Armadale’s City Centre?

Over a two year period I’ve been working on various projects with the tourism team that have been initiated from an audit of tourism signage across 540kms of Perth Hills Armadale. It has now resulted in the installation of eighteen tourism wayfinding signs.

The signs are designed to help people find their way from one place to another and are based on research that shows wayfinding signage enhances the experience of visitors to City spaces. People are able to more easily orient themselves in a space, determine a route to their destination, and are reassured they are on the right path or confirm they have arrived.

Visitors who arrive into Armadale via bus or train can now more easily navigate around Armadale and along Jull Street to the Visitor Centre. At the Centre they will find out what’s happening within the region, along with attractions, accommodation and dining options to encourage them to stay longer.

Destination WA segment

Did you get to see the travel segment on Perth Hills Armadale that aired on the March long weekend? If not it’s ok, you can view it here.

Perth Hills Tourism Alliance (PHTA)

The Perth Hills Tourism Alliance (PHTA) is a collaborative project formed as a demand driver to provide joint tourism marketing between five neighbouring Local Government Authorities (LGAs) spread across the Perth Hills region between;
  • City of Armadale
  • City of Kalamunda
  • Shire of Mundaring
  • Shire of Serpentine Jarrahdale
  • City of Swan - excluding Swan Valley.

The PHTA will develop a marketing strategy to maximise branding opportunities marketing efforts and resources and importantly to attract increased visitation to the Perth Hills region. This will be an overarching brand that will create consistent messaging and assist us to work in collaboration with the state and regional tourism bodies in the future with clearly defined offerings.

Industry will be invited to participate in conversation and provide input to inform the direction, so keep an eye on our newsletters to find out more and mark out your diary.

Redevelopment of the Perth Hills Armadale Tourism Strategy

The City’s Tourism Destination Strategy 2015-2019 is coming to the end of its life. The City will be working with the appointed consultant to review the status and redesign a new three year strategy and action plan.

If you want to know more about tourism development or destination marketing matters contact our Tourism Coordinator Suzy sparravicini@armadale.wa.gov.au.

40 Jull Street Armadale
08 9394 5410
visitorcentre@armadale.wa.gov.au
facebook.com/PerthHillsArmadale
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