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friendly competition

Competition can bring out the best and worst in people. We all have that one friend or family member who takes game night a little too seriously. But for businesses and especially start-ups, a little competition can have major benefits.

Competition can help jumpstart a market, lend credibility, generate resources and referrals, and drive performance and profitability.

To dive into this topic more deeply, we highly recommend this episode from TED's WorkLife Podcast which explores how becoming friends with your rivals, and competition in general, can actually lead to better performance and results.

For a shorter summary, check out this article from Inc. with seven compelling reasons small business owners should make friends with the competition.

Of course, even when befriending your business rivals, you still need a way to stand out. The Women Owned businesses featured this week have done just that. Meet Tanya Lewis, inventor of the Green Glider, re-live our Women Owned Pop-Up Shop, and add some color to your workouts with Tepuy Activewear.

shop

Pop-Up Shop Recap

Last month, we partnered with The Kroger Company for our second-ever Women Owned Pop-Up Shop. Miss us in person? Don't fret! You can create your own virtual pop-up experience right where you are with our latest round-up. Learn more about our Women Owned vendors and where you can buy their products.

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featured business

Tepuy Activewear

Founder Elena Carné has been crafting vibrant fashion since she was a teenager, designing and making her own bathing suits on her mother's sewing machine. Now with her company Tepuy Activeware, Elena is bringing her sense of color and South American roots to create quality activewear, including leggings, tanks, tees, totes and more.

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women who own it

Tanya Lewis
The Green Glider Company

"I want to call the shots in my own life and am creating the life of my dreams on MY terms. One day, a light switch went on in my head, and I’ve never been the same since. I started my business because not only am I an entrepreneur at heart and love working for myself, but because the fear of being put out of my home with a baby without adequate income was a feeling I vowed to never feel again."

the round up

Lauren Conrad: 9 women owned brands that give back.
Forbes: The value of investing in female founders.
New York Times: Productivity isn't about time management, it's about attention management.
Harvard Business Review: Why inclusive leaders are good for organizations, and how to become one.
USA Today: Equal Pay Day 2019: Women still earn lower salaries, fewer promotions.

the last word

“Hold a high standard for yourself, your business, and your employees. Work with integrity and you will find it is the easiest way to gain the respect of your employees and your clients.”

Jacqueline Clear
CEO, ATLAS

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