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Welcome to the first edition in 2019 of our inWard quarterly newsletter.  Included here you will find news, views, and insights from our corner of the media world.  Please feel free to share with others and if you have any feedback or ideas for future topics,  let us know.  We hope you enjoy taking a peek inWard!

Podcast Advertising Setbacks
Media Buyers Should Consider

One area of the media landscape we see taking off in 2019 is Podcasts as an advertising option for media planners and buyers. According to HowStuffWorks, Podcasting was developed in 2004 by former MTV video jockey, Adam Curry, and software developer, Dave Winer, with a program called iPodder. This program enabled Curry to automatically download Internet radio broadcasts directly to his iPod.

Fast forward 14 years and there’s unlimited podcast content available on several streaming services and hundreds of millions of dollars in annual advertising revenue being generated. Read More

The Long and Short of Video in Digital Advertising

Debating the length of attentive viewership within the fragmented video advertising ecosystem of 2019 continues to provide a seemingly endless point of view by channel, device, audience, ad type and even the seconds or minutes needed to properly categorize “short-form” and “long-form” video ads. Read More

Looking into the Media Crystal Ball for 2019

The advertising industry is evolving at a rapid pace – what’s “in” this month may no longer be relevant the next. If you try to keep up with every twist and turn the industry takes, you’ll not only get some pretty bad whiplash, but you also won’t be able to plan strategically to make the most of new marketing opportunities. Spectrum Reach’s industry experts put together the top 5 media trend projections for 2019.
Read More

ADDED VALUE @ The Ward Group!

 
We are so thrilled to have two of our team members expecting future media buyers!  Lacy "Eating For Two" is expecting her first baby girl in May.  Bree "I'm Due Drinking For Two" is a pro at this already since this is baby #3 and she is excited about having another boy!  
Get inTouch
"Be always at war with your vices, at peace with your neighbors,
and let each year find you a better man."
- Benjamin Franklin
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