Hello everyone,
I am out of the office this week, visiting family with my kids and enjoying some sunshine. This will be an abbreviated issue, but I will be back in two weeks with lots of new information to share.
Until next time!
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.
"Helping mission-driven organizations to tell their stories, grow their businesses and reach their goals."
www.cordeliaandersonapr.com
cordelia@cordeliaandersonapr.com
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Upcoming Speaking Events
I’ll be speaking at the following events in April and May:
State Library of South Carolina's PR Exchange Keynote:
"Moving from a Promotion Strategy to an Engagement Strategy"
Friday, April 26, 2019, 10am - 4pm
South Carolina State Library, Learning Lab
Columbia, SC
Often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time. True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results. In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact. This event is free to public and academic library staff members who are responsible for public relations, communications, and marketing. If you want to learn more, or register, click here.
Half-Day Training:“Evaluate & Strengthen Your Library’s Communications”
Multiple dates and locations:
May 6, 2019, 1-4pm – Chapel Hill Public Library Register
May 15, 2019, 1-4pm – Cumberland County Library, Fayetteville, NC Register
May 29, 2019, 1-4pm – Cleveland County Public Library, Shelby, NC Register
This training will cover strategies for improving your communications through planning and evaluation. Learn how to conduct a communications audit of print, digital, and other communication tools, identify methods for communicating with hard-to-reach demographic groups and identify key metrics for your most critical communication channels. Hosted by the State Library of North Carolina.
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to my clients through advanced research, planning, execution and metrics evaluation.
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