Brands come alive from the inside out: What is brand internalisation and the impact on organisational health?
In today’s world, many leaders are attempting to manage an increase in responsibility while at the same time attempting to make sense of an organization that is not familiar any longer. A vast majority of leaders are also in a position whereby they are finding their well-known business changing, either unintentionally or intentionally. Organisational health is becoming increasingly a fundamental area for an opportunity to improve business success.
“The difference between successful companies and mediocre or unsuccessful ones, has little if anything to do with what they know or how smart they are; it has everything to do with how healthy they are.” ~ Patrick Lencioni, The Advantage.
The requirements for success lies in the fact that every brand is unique and should possess a value proposition that differentiates itself from its competitors. Employees must be able to firstly identify with the essence of the brand ie the concept of brand ambassadorship and secondly translate this in order that the businesses stakeholders experience this essence (brand internalisation). Develop your business with a winning formulae that takes organisational health into the next level.
“Companies that the best people want to come to, do come to, choose to stay at, and while they’re there they completely shoot the lights out …and they are proud to say they work there.” ~ Brad Shorkend & Andy Golding, We Are Still Human [and work shouldn’t suck!]
An interactive workshop covering 2 parts:
Part 1 – Developing the Employee Value proposition
Part 2 – Creating brand ambassadors
The workshop will be highly interactive, providing a deep and insightful view of real world practices.
Please join Judy Gounden in exploring Brand internalisation and the impact on Organisational health!
Judy Gounden is a seasoned Marketing Executive Director, with 22 years in-depth technical, practical and business leadership experience in the Building and Construction, Building Materials Retail, Pulp & Paper, Energy & Hydrocarbon and Mining Industries. She has worked with mostly MNC’s, both locally and abroad. Having a passion for Organisational Health and Development, Judy has recently joined the SAODN as Head of Marketing and Partnerships.
Strategic Planning | Mergers & Acquisitions | Project Management | Change Management | Business Transformation | Strategic Marketing | Digital Marketing | ECommerce | Business Leadership | Problem Solving | Continuous Improvements | Brand Management | Portfolio Analysis | Cultural Transformation| Board Member Leadership
-Candidate, PhD in Mergers & Acquisitions, University of Kwa-Zulu Natal
-Candidate, BCOM Psychology: Industrial & Organisational Psychology, UNISA
MBA: Strategic Management for International Business, Natal University Graduate School of Business.
