1

Ecommerce SEO: The Definitive Guide 
Backlinko

In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building.

So if you’re looking to get more targeted traffic (and customers) from search, you’ll love this guide.

Read the full article here.  Find more of our favorite SEO articles here.

2

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization (Video)
MOZ

Rand is at it again with his fourth part of the One-Hour Guide to SEO.  Here, he offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

Read the full article here.  Find more of our favorite SEO articles here. 

3

The Ultimate Ecommerce Conversion Rate Optimization Guide: 26 Top Tips, Tactics, and Strategies
The Plytix Blog

Conversion rate optimization (CRO) boils down to two simple steps: Finding out why shoppers aren’t converting and fixing it so that they do convert. 

In ecommerce, the best way to increase conversion rate is to thoroughly understand each step of the shopping experience, find out where it’s driving consumers to disengage, and implementing adjustments until this workflow is a conversion machine. Wash, rinse, and repeat.

Read the full article here.  Find more of our favorite CRO articles here. 

4

16 Ways to Improve Your Landing Page Conversion Rates
Databox

You’ve spent hours designing a landing page. You’re pouring cash into PPC ads and email marketing campaigns. But, conversion rates are low.  It’s disheartening, right?

You want everyone visiting your landing page to turn into a customer, sign-up or lead.  Here are 16 ways to do just that.

Read the full article here.  Find more of our favorite CRO articles here.

5

Use This Technique to Increase Your Social Media Conversions (Both Paid and Organic!)
GetUplift

Talia Wolf shares her favorite examples of brands leveraging social media to attract customers.

The article covers the difference between how people buy and how we market to them, and ads that tapped into the unbridled power of emotion-based marketing (and how you can use their lessons),

Read the full article here.    Find more of our favorite Social Media articles here.

6

Value Proposition Examples + Best Practice Guide
Optimonk

Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and / or service, and in the first few seconds after arriving.

Read the full article here.    Find more of our favorite CRO articles here.

Just what exactly is the Add to Cart email?