Sheet Metal Legends - April 2019

Hi <<First Name>>,

Four stylish car projects, four legends to tell - an ethereal CGI campaign for BMW with Alessandra Kila and a fairy-tale princess for Mercedes by Dan Burn-Forti. Back to the future, we travel to the 1980s with a classic DeLorean by Tomek Olszowski and a vibrant Citi Golf series by Andreas Hempel.

Have fun choosing your own adventure,

Christoph

CHRISTOPH BOLTEN
RECOM FARMHOUSE
E CHRISTOPH@RECOMFARMHOUSE.COM
W RECOMFARMHOUSE.COM

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APRIL 2019 NEWSLETTER

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BMW - Alessandra Kila

Originally developed from a creative partnership with the BMW design department, our London team collaborated intensively with Alessandra Kila to realize her vision in pure CGI. "For this project I have imagined a series of site-specific art installations that experiment with the materiality of light and with the emotional effects of luminosity. Within the journey from one installation to another, the BMW 7 is incorporated in these installations, becoming itself a light sculpture."

We interpreted the artist's idea of a beaming light curtain in CGI. Virtual elements of flares and dust particles, mixed with photographic layers of neon tubes and illuminated screens, create a tangible atmosphere for this innovative worldwide launch campaign.

Our London studio came up with a custom process to speed up the lighting simulation for ultimate creative flexibility. See more fascinating details of this multilateral project on our blog.

Client: BMW
Creative Supervision BMW: Florian Hartmann
Creative Direction BMW Group Design: Julia Obermeyer
Concept & Art Direction: Alessandra Kila
CGI Artists: Kristian Turner, Carlos Pecino, Anna Toropova / Recom Farmhouse
Post Artists: Pepê Alram, Kate Brown, Riikka Eiro, Maria Luisa Calosso / Recom Farmhouse

Mercedes - Dan Burn-Forti

'Justify nothing' is the motto of the worldwide Mercedes B-Class campaign, which celebrates every day moments with a quirky twist. The perfect job for photographer Dan Burn-Forti who loves to take a curious look at ordinary life. Dan shot various scenarios around Madrid and Valencia, using a previous model as a stand-in.

Still secret at the time, the all new B-Class was taken to a private platform where post artist Jonas Braukmann, from our Berlin studio, joined the crew to match angles with the stand-in. We added city reflections in CGI as well as key elements in other shots, such as a bouncy house or a leopard painted facade. Additional images of this fun campaign on our website.

Client: Mercedes Benz
Agency: Antoni
Photographer: Dan Burn-Forti
Creative Director: Lucas Schneider
Art Director: Yann Fischels
CGI Artists: Sebastian Schierwater, Richard Jenkinson / Recom Farmhouse
Post Artists: Jonas Braukmann, Stephanie O'Connor, Jonathan Clarke, Masumi Shishido / Recom Farmhouse

Tales of the Citi - Andreas Hempel

With this dazzling series Andreas Hempel is paying homage to the first generation Golf, and our Stuttgart team greatly enjoyed finessing it in post.

In 1984 VW ceased production of its popular model in the US and shipped the old tooling to Volkswagen of South Africa. Re-branded as the Citi Golf and initially only available in red, yellow and blue - think Piet Mondrian - the super basic Citi continued to roll off the assembly line for another 25 years until it was finally discontinued in 2009. Despite its lack of any creature comforts (it doesn't even have power steering) the iconic Retro-Rabbit enjoys a huge following to this very day. South Africans love to pimp it out and pose with it. More of this on Behance.

Photographer: Andreas Hempel
Production: Cape Town Production
Models: Nina Oosthuizen, Emmanuella Nartey / 3D Model Agency
Stylist: Robynne Kahn
Hair and Make-up: Charmaine De Kock
Post Artist: Thomas Saalfrank / Recom Farmhouse

DeLorean - Tomek Olszowski

Tomek Olszowski always dreamed about shooting the iconic DeLorean, the only model ever produced by the short lived motor company DMC. Within 24 months about 9,000 cars were built before production stalled in 1983 when the entire US automobile market plummeted.

Tomek managed to find a pristine model in his home country Poland and took the stainless steel time machine to a dusty gravel pit, giving it a feel of mystic, industrial glory.

Our London team developed a faded look with an overall combination of magenta/violet, and yellow/orange hues, echoing an eighties palette of early digital and laser colours. Take a look behind the scenes on our blog.

Photographer: Tomek Olszowski
Production: Piotr Stefański / Studio Tecza
Model: Monika Rybicka
Stylist: Dorota Magdziarz
Make up: Ewelina Mróz
Car: Michał Kraul
Assistants: Dominik Nowak, Adam Gocel, Tomasz Kret, Filip Wyszyński, Maciek Czerniecki
Post Artists: Nuria Segura, Aljaz Besjak / Recom Farmhouse

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Recom Farmhouse Ltd.

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