The first quarter of 2019 has already brought heightened conversation around the presence of, and contributions from, women within the global esports community. See: The Esports Observer’s Women in Esports series. Also see: The Immortal’s Unmuted campaign.
Likewise, as competitive video games continue to grow as a legitimate market space, the emergence of women will have significant commercial impact. To that end, we utilized our eSports iQ analytics engine to transform publicly available social data from 3,000+ female esports fans.
The result: a single persona (infographic below) that provides key insights into the attitudes, behaviors and lifestyle interests of English-speaking women who are competitive video game enthusiasts.
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