TAMPA, Fla. / Rochester, NY (April 23, 2019) - IRONMAN, a Wanda Sports Holdings company, announced a new multi-year global partnership today with sports apparel company ViewSPORT ® to become the Official Recreational Apparel Partner of IRONMAN. ViewSPORT will also be the title sponsor for the IRONMAN ® Lake Placid triathlon taking place on Sunday, July 28, 2019. 
“Over the years, ViewSPORT has launched innovative high-quality products,” said Jennifer Mocerino, Chief Merchandise Officer for IRONMAN. “A global partnership between ViewSPORT and IRONMAN is a natural fit and will be important in providing quality control for our athletes no matter where in the world they compete in IRONMAN events.”
As part of the partnership, ViewSPORT will be the producer and supplier of IRONMAN event shirts and bags that are provided to registered participants of IRONMAN and IRONMAN 70.3 races around the world. ViewSPORT will also bring further quality control and consistency at IRONMAN events as the producer and supplier of the volunteer shirts.
Additionally, IRONMAN branded training apparel will be available on www.ironmanstore.com, utilizing ViewSPORT’s sweat-activated technology. ViewSPORT recognizes the commitment of all athletes and the need for top quality products that endure like they do.
Founded in 2010 ViewSPORT is an innovative fitness apparel line focused on the motivated athlete, sports teams, the military, and others looking to get the most from their fitness and training efforts. When an athlete exercises, ViewSPORT’s sweat-activated technology reveals a design that is only apparent once sweat encounters the fabric. The harder the wearer works, the more visible the image.
“ViewSPORT relates to all kinds of performance athletes, and its special to us to be associated with such an iconic brand like IRONMAN,” said Ben Wood, Chief Executive Officer for ViewSPORT. “To bring our apparel and technology to the highest level of endurance sports, under the IRONMAN name, is something we have focused on for some time. We are excited to give these athletes performance apparel that is on par with an IRONMAN caliber of athlete.”
In addition to becoming the official reactional apparel partner, ViewSPORT will be the title sponsor on the 2019 ViewSPORT IRONMAN Lake Placid Triathlon taking place on Sunday, July 28, 2019. Highlighting the partnership, athletes participating in the event will receive an IRONMAN event shirt and backpack. Registration for the ViewSPORT IRONMAN Lake Placid triathlon is now open.
For more information on ViewSPORT visit www.viewsport.com.
For more information on the IRONMAN brand and global event series, visit www.ironman.com. Visit www.ironman.com/lakeplacid for event information on the 2019 ViewSPORT IRONMAN Lake Placid triathlon. Media may contact press@ironman.com.
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About ViewSPORT
Founded in 2010, ViewSPORT and Wood are no stranger to building brand partnerships in the world of sports. Supporting the apparel needs of multiple national brands, including the Future Soldier program in the US Army, the US Marine Corps, Gatorade, and Tough Mudder. “Working with the best brands in the world has always been a goal of our organization. Our apparel offers something unique: gratification through personal motivation.”
About IRONMAN
As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN ® Triathlon Series, the IRONMAN ® 70.3 ® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series ®, Iron Girl ®, IRONKIDS ®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon ® Series, mountain bike races including the Absa Cape Epic ®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN ® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE ® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.
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