Social Media Marketing and Online Reviews can shape a dental practice’s reputation these days. But are they really necessary? Dental practice reputations are won and lost on the internet through internet presence, online reviews, or a lack thereof. In today’s age, a practice must keep up with change or the world will change around it. Therefore, taking a proactive approach through the use of social media marketing to identify, understand, evaluate, cultivate and maintain the right type of professional reputation of the dentist, staff and practice is a must for building positive online reviews. Maintaining a consistently positive professional online identity and brand then becomes a competitive advantage for a dental practice, to attract and retain both new patients and staff. This full day course will provide the knowledge, tools, and strategies for dentists to develop their desired professional identity, maintain their brand image, and proactively manage their reputations both in person and online through social media marketing and positive online reviews.
June 21, 2019 in Gainesville, FL
Early Bird Discount expires May 20, 2019
is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. University of Florida designates each activity for the listed credit hours of continuing education credits.