BlueBroward is not just for club meeting listings. You can also post campaign kickoffs, fundraising dinners, or any other event you would like to promote. Here’s how:

If you don’t have time to watch the video, the short version is you start from the Dashboard screen that appears after you have logged in and click on Post an Event. Any member of the BlueBroward community (which basically means anyone who has subscribed to the email newsletter) can log in to post events and blog posts.

For the regular monthly meetings of clubs, I encourage the use of event templates, but that’s a separate topic I’ll address in another tutorial. Here, the point is to publish a single event we want to promote.

The Post an Event button takes you to a setup screen where you will enter the date and time of your event, as well as a headline. Once you save that information, you will be taken to an editor screen. This is essentially a web-based word processor based on WordPress, the world’s most popular web publishing software.

Formatting tips:

• Highlight a word or phrase, and a row of buttons appears allowing you to mark that text bold or italic. To add a link, click on the chain link icon.
• To insert an image or a file attachment (such as a PDF), click on the + button. There is a + button at the top of the page that will allow you to insert something at the end of the document. If you hover your mouse between two paragraphs, you will see a + button allowing you to insert in that spot.
• You will see multiple options for what sorts of content you can insert. If you do not see the Image or File options, you can type the first few letters of the word Image or File in the search box (you can see this in the video). In both cases, you click Upload and pick the item you want from your computer.

When done, click Publish and confirm you want to make your event visible on the website, on the Calendar page, and in the email roundup of events that goes out on Sundays.

You should see a confirmation message inviting you to view your event on the website. If you see something you want to change, there is an Edit Event link in the black bar that appears on the top of the page that will allow you to make changes. You can also log back into the website at any time to edit or update an event posting.

There are lots of different ways you can promote your events today, and I would never argue that you should promote your event on BlueBroward instead of on Facebook or to your own email list — but as an additional way of reaching a broader audience, it can help you extend your digital reach and attract the biggest and best crowd possible.