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Here's your daily design briefing for Friday, 19 April 2019.
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Are you a subscriber to my YouTube channel? If not, you really should. Every week this summer–practically every day–I’ve been publishing new InDesign, Illustrator, and Photoshop tutorial videos to YouTube. Subscribe at http://www.youtube.com/user/PariahBurke and don’t miss them!
I just learned that Pluralsight is offering a 10-day free trial to its entire library of 5,000+ video courses–including all the exercise files! (I should probably have already known this in light of the fact that I’ve authored 20 of their courses.) You can find hundreds of creative professional courses to learn epublishing, InDesign, Illustrator, Photoshop, web design, video FX, programming, and so much more. And, with 10 days free, you can learn a lot for $0! Give it a try here: http://abbrv.it/PSFree10Days
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Today's Design, Freelance, and Business Headlines
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Singular they is the use of they (or its inflected forms, such as them or their) to refer to an entity that is not plural, or not necessarily plural. Though singular they is widespread in everyday English and has a long history of usage, debate continues about its acceptability. It occurs in two main situations:
Indeterminate gender – when they refers to an individual person of unknown or unspecified sex, as in, for example, "One student failed their exam". This usage is known as epicene they.
Indeterminate number – when they has no definite antecedent, or can be interpreted as referring to either a singular or plural entity. This usage is also known as generic they. For example, in "Anyone who thinks they have been affected should contact their doctor", they and their are within the scope of the universal, distributive quantifier anyone,[1] and can be interpreted as referring to an unspecified individual or to people in general (notwithstanding the fact that "anyone" is strictly grammatically singular).
In some cases, they is used even when both the number and gender of the subject are known, but the identity of the person is generic, e.g. "If some guy beat me up, I'd leave them."
Though semantically singular or ambiguous, singular they remains morphologically and syntactically plural (e.g. it still takes plural forms of verbs).
An understanding of typographic etiquette separates the master designers from the novices. A well-trained designer can tell within moments of viewing a design whether its creator knows how to work with typography. Typographic details aren’t just inside jokes among designers. They have been built up from thousands of years of written language, and applying them holds in place long-established principles that enable typography to communicate with efficiency and beauty.
Handling these typographic details on the Web brings new challenges and restrictions that need to be considered. Below are a few rules of thumb that will have you using typography more lucidly than ever before.
Tags:
typographie
typography
webdesign
design
HTML
dash
em
en
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InDesign Video Tip of the Week
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