May 2019 Newsletter

Conference season is upon us, and Elevate is the big one this month. Read our preview below, and don't miss the panel debate that Guy is chairing on Wednesday morning. You might also catch us at the Retention Convention today (2nd May), or at the Technogym Forum in Italy later this month. 

May also sees the release of some research for Places Leisure, which shows how members with the Places Locker App visit 50% more, and stay longer. 

If you would like management or staff coaching, member journey advice or help with member comms to improve member retention at your club, please contact us. 

Fourth Elevate event will be biggest and best yet!

Elevate SpeakerElevate is the UK’s largest physical activity trade show. Despite only being in it’s fourth year, it is now the go-to event for the UK Fitness Industry. Held at the Excel in London on 8-9 May, the show combines a thought leaders conference, packed seminar streams, exhibition, and great networking opportunities.
Click here to read our preview of seminar sessions and exhibitors we're looking forward to seeing.

On Wednesday 8th May at 10:55, make sure you catch Guy Griffiths chairing a panel on the Business of Physical Activity, sponsored by eGym. Guy will be joined by Ben Stancombe from Parkwood Leisure and Steve Watts from eActiv Health Lounge to discuss the role of technology in making your fitness business successful. We hope there will be some good questions and lively debate; please come along and join us.

The Elevate meeting schedule is already looking busy, but if you'd like to book a time to sit down and talk member retention, please email info@ggfit.com, or use the Elevate App.

Places Locker App increases visit frequency by over 50%

Places Leisure launched the Places Locker app in 2017 – created in partnership with Technogym and powered by mywellness cloud with the mission of creating active places and healthy people with a focus on improved engagement within their 96 centres with gyms.

“The original remit for the app was to boost the visibility of activity levels both for customers and for the fitness teams at the sites they visit, but the solution delivered so much more than that,” said Jamie Brown, Head of Commercial Activities at Places Leisure.

GGFit analysed 2.4 million visits over 6 months, with 50 thousand live members at 14 sites. Those who used the app visited 7.5 times per month on average, 50% more than those who do not use the app. More visits means members stay longer, by two months on average. Places Leisure are now looking to encourage more members and non-members to use the app and boost engagement.

Click here to read the whole article.

The MW Challenge Club

To help maintain the buzz from LetsMove 2019, and to share best practice, we've created the mywellness Challenge Club. If you have Technogym's mywellness cloud at your club, you don't want to miss this opportunity... 

You'll get challenge tips and ideas, webinar content, and the opportunity to participate and discuss how to set-up challenges and measure success. Marketing collateral, social media tips, and special team event challenges will follow. Join 20 other clubs and sign up today (for free) to get a 12 month challenge calendar template and examples to keep your members engaged.
Join the Club

Blogroll

Improve your retention rates by better understanding your members' experience by Anthony Dominic on ClubIndustry

Want fewer employees to quit? Listen to them by Achyuta Advaru on HBR

Why employees lose their motivation on Gaping Void

Contact us:

tel :  020 7617 7531
e-mail :  info@ggfit.com
web :   www.ggfit.com
Copyright © 2019 GG Fit Ltd, All rights reserved.


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