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We partner with law firms to
accelerate the performance of business services professionals.
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Exclusive Career Opportunities
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Upcoming Event, Podcast and More
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Jennifer Johnson Scalzi Presenting:
And Who is This Invisible Army of "They" Anyway?
June 13 at 5:30pPT at Littler in Palo Alto, CA
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Jennifer Johnson Scalzi
talks with Jamie Diaferia of Infinite Global
From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, this Infinite Global podcast, recorded at the 2019 LMA conference, explores the opportunities and challenges for law firms taking a fresh approach to legal marketing.
Hosted by Infinite Global CEO Jamie Diaferia, Jennifer discusses the importance of looking outside the “law bubble” to see what is working in other professional services organizations and how firms can distinguish themselves in a crowded field. The episode also looks at social media use in the legal sector and how some firms are falling short by using platforms like Twitter for the wrong audiences.
Tune in and enjoy!
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Is your Marketing Department Operating Efficiently?
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Calibrator™
Law Firm Marketing Dashboard Solution
- Metrics: Build a data-driven culture by designing metrics, key performance indicators, dashboards and scorecards to measure efficiency and top and bottom line contribution.
- Alignment: Assess how closely business services activities align with firm goals, and help firm leaders plan and implement structural and operational changes to increase alignment.
- Processes: Quantify the cost and impact of core business processes supporting the firm’s profitability; modify processes for greater efficiency and effectiveness.
- Data: Design and implement processes around client data that improve the quality and usability of available research to drive recommendations and decisions.
- Technology: Assess the firm’s CRM, email marketing, social media, web content, event management, prospect management, and analytics to help streamline and optimize available technology.
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Ellevate Podcast:
Conversations with Women Changing the Face of Business
An authentic, pointed podcast with a woman who has found her calling to help people with different perspectives find common communication ground. Take a listen to this podcast and think about how your communication style affects others.
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Facebook Group:
Legal Marketing Operations
A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
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