Beginners Guide to Search Engine Optimisation Workshop

Venue:  Kerry ETB Training Centre, Monavalley Industrial Estate, Tralee
Date:  Thursday, 23rd May. Half day workshop
Time: 9am to 1pm
Note: It is necessary to bring a laptop to this training course (tablets are not suitable)

Are you frustrated that your website is not appearing on page 1 of Google search results whenever you search? Wondering what you need to do in order to get your site appearing on page 1? This training course will explain in detail where your site might be lacking in terms of search engine performance and what needs to be done on your website and outside your website in order for you to start appearing on page 1 of Google’s search results. 
 

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Beginners Guide to SEO

(How to get found high up in Google search results)

Who is this course suitable for?

• This beginners course is suitable for people who do not know about SEO (how to get found high-up in Google).
• Website owners who want to drive more traffic to their site.
• Anyone considering getting a new website and wants to understand what should be on their new website.

Level

This is a beginner level course.

What do you need?

This is a hands-on workshop and on the course you will be doing some exercises. Please bring a laptop. A tablet will not be suitable for many of the exercises.

Topics that will be covered:

Introduction: How search engines work and why sites appear on page 1 of Google

Part 1: How to get found high up in Google’s organic search results

Step 1: Keyword research

• How to find the search terms that you want to get found for
• Ranking reports – How to check where you currently appear in search results and how you can run a weekly report to check your rankings

Step 2: Onsite optimization

• Checklist - What to do to improve relevancy
• Checklist - What to do to improve the technical optimisation of your site

Step 3: Offsite Optimisation

• What should you do outside of your website

Part 2: Image SEO - How to get found high up in Google’s image results