I got a cold LinkedIn message from someone who read an article on PulseBlueprint. She said she loved the content on the site and thanked me for writing it.
I tell ya - that made my damn day. And why shouldn't it? It felt great to have someone see my work, value it, then tell me. You hope people get steps 1 and 2, but wow does step 3 feel great.
Last week I talked about not getting sick days as an entrepreneur. It wasn't fun. So to have someone thank me for the work I did in that week felt all the better.
So, a lesson (or an ask): if you like someone's work, reach out to them and say so. They may not respond, but I can assure you they will feel great about it.
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Feature story: Book review on Obviously Awesome
April Dunford is probably one of the world's foremost experts on product positioning - not just what it is but how to do it.
She let me publish some excerpts from the book so you get some practical how-to for free, just for being a PulseBlueprint reader.
And I'll end with a humble ask: if you know someone who you think would like this content, forward them this newsletter and encourage them to subscribe!
