New Articles
A split button is a dual-function menu button that offers a default action as well as the possibility of choosing a different action by selecting from a set of alternatives. (7 min. to read)
Even if your target demographics are very broad, you should still identify specific groups of users within that audience to use for UX research and design. (6 min. to read)
New Videos
Like A/B testing, multivariate testing is a design optimization method that involves experimenting with live traffic to find the best impact on conversions (3 min. video)
The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want. (2 min. video)
UX Conference
Full event program describing all full-day UX training courses.
Deadline to save 10% on Amsterdam registration: this Friday, May 17.
Online Seminars
See list of all online seminars, including on-demand courses.
Intranet Design Annual: Now Open for Entries
We are conducting our annual competition to identify the world's 10 best intranets at the center of today’s digital workplace.
Think you have a good intranet? Enter it now. More info: www.nngroup.com/intranet-call-for-entries/ (deadline next Wednesday, May 22).
Conference Experience
Inchoo interviews the first two UX designers from Croatia to achieve UX Certification about their experience, including both a more-experienced UXer and a less-experienced one.
