Dear <<First Name>>,
The wine world is forever evolving. With wine so inexorably linked to the natural environment, it remains full of misunderstood categories. Beaujolais is one of those and was, courtesy of decades of commercially pumped-out Nouveau awash in the wine market, long considered a red wine good for knocking back by the bucket-load. It was a candied fruit bomb and that’s about it.
This is all now a thing of the past; a misconception that has been decisively laid to rest. Inquisitive and passionate wine drinkers now associate Beaujolais with the hand-crafted wines of the region's crus (the top-quality villages of Morgon, Fleurie, Juliénas, Chénas, Chiroubles, Régnié, St-Amour, Moulin-à-Vent, Brouilly and Côte de Brouilly), all made exclusively from the Gamay grape.
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