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While personalization is considered to be a benefit, the marketers’ exploitation of consumer personal information can trigger consumers’ privacy concerns.
Track 7.5 in the R&D Management conference 2019 - 'Emerging landscapes. New skills, new technologies and new organizational challenges in the 4.0 age' - aims to critically analyze the opportunities, dark side and challenges created by a move to 4.0.
We asked Track co-chair Julien Cloarec about developments in this fascinating area of research.
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