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Topics in this issue:
- SALE: Up to 65% off all training
- HOT TIP: Do your web pages pass these 10 quality tests?
- How does Contented training pay for itself?
- Is Contented training right for you?
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Get up to 65% off our online training (offer ends midnight Tues 21 May)
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Contented is celebrating its 13th year. Whoop whoop.
In that time, we have trained thousands of people from all over the world to write professional copy for digital media – websites, intranets, blogs, e-newsletters, social media, search engines.
To say thank you to our wonderful customers and fans, we are offering up to 65% off all online courses and books.
This training offer applies to individuals and corporate groups of 2-10 people.
The more people you register, the bigger your discount.
- Register 1-4 people, get 30% off.
- Register 5 people, get 40% off.
- Register 10 people, get 65% off.
This is a great time to do a refresher course or upskill your whole team.
You get your login straight away. You have 12 months to identify your trainees and complete the training.
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Registering for this special offer is easy:
- Choose your training product from our online store
- Enter the number of people you want to train in the Quantity field
- Enter this discount code at checkout:
Discount code: 13BIRTHDAY
Send us an email if you want to register more than 10 people, to pay by invoice or if you have any questions. We are here to help!
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Do your web pages pass these 10 quality tests?
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How do you know if your web content is great?
Check your pages against these 10 golden tests for quality web content.
If your web team needs a set of principles to guide decisions on what content can go on your site, we recommend this checklist as your starting point.
1. The 3-second test
Can people get the gist of this page in 3 seconds, without scrolling or reading every word?
2. The serenity test
Does the content of the page look well organized, calm and orderly?
3. The tip-top test
Is the essential information at the top of the page in the headline and first paragraph?
4. The identity test
Is it obvious who owns this content? Is the owner's location obvious in the content (not just the logo or banner)? Is your organisation the rightful content owner and subject authority, or is it better to link to other authoritative sites?
5. The plain language test
Are the words familiar and easily understood? Are sentences 20 words or fewer? Are paragraphs 65 words or fewer?
6. The so what? test
Can your target audience instantly see the relevance of the content to their own needs and situation? Does content use the word you, speaking directly to the reader.
7. The action test
Can readers see how to take the next logical action online? Are links useful to the reader? Are links conveniently placed?
8. The accessibility test
Can all readers get the information from this page, regardless of their physical abilities, computer, browser or systems? Are all images useful and clear? Do all images have alternative text?
9. The yeah right! test
Will readers trust this information? Is it obviously up to date? Does the content seem expert and reliable? Is it easy to contact the owners?
10. The free-standing test
Does the content of this page make sense out of context? Does it make sense even if it is the first page on your site that a person visits? Does it make sense without your logo? Would the page headline and first paragraph make good sense in search results?
Contented courses show you how to write content that ticks these 10 boxes.
Our customers tell us when all their business writers have these skills, good content becomes the norm.
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How does Contented training pay for itself?
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Our government and corporate customers – from all around the world, from the US, Canada, the UK, Australia, New Zealand – repeatedly tell us the same thing.
Writers with Contented skills create better web content and better web content saves time and money.
Our training helps our customers achieve real results, evidenced by your metrics:
- Customer self-service on the website goes up.
- Search rankings on Google go up.
- Accessibility and usability go up.
- Customer complaints and call centre enquiries go down.
- Productivity and morale in the web team goes up. Priceless.
These massive benefits mean our training pays for itself many times over.
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Is Contented training right for you?
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If you are wondering if our training is right for you, check out:
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