New Articles
Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms. (7 min. to read)
Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs. (14 min. to read)
New Videos
A key question in information architecture (IA) is to decide the number of items in navigation menus (including global menus and local menus). 4 main factors determine the answer, but it's not 7, despite a common myth. (3 min. video)
The most desired user actions (macroconversions) may be too rare to generate enough analytics data for fast design iteration, so we can also analyze smaller user actions (microconversions) that are more frequent and are connected to bigger goals. (2 min. video)
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