 Channel 9’s Postcards Travel show was in the Grampians for a whole week this month filming for a four-part Grampians Special that will go to air this Sunday 2nd June to increase front of mind awareness and visitation to our region. Checkout Postcards this Sunday!
Our brand-new 24-page DL Grampians Way Touring Guide is looking fantastic and will be distributed across the state next month. Our new guide is designed to profile our industry partners and will encourage visitors to disperse with opportunities to hop off the circular routing route to visit towns and villages across the region.
It was fantastic to attend the 40th Australian Tourism Exchange in Perth last month promoting our region to over 650 key buyer delegates from over 30 countries. What a fantastic example of collaboration between Great Southern Touring Route (Grampians Tourism, Visit Ballarat, Great Ocean Road Tourism, Tourism Geelong & Bellarine), Parks Victoria, Visit Victoria and tourism partners to promote Victoria and our regions internationally!
National Visitor Survey data for the year ending December 2018 shows the Grampians received nearly 1.1 million domestic overnight visitors - up by 11.7% on YE Dec 17. Visitors spent over 2.9 million nights in the region - up by 17.9% on YE Dec 17. Continued solid visitation growth for the Grampians region.
Thousands of food and wine lovers flocked to the Grampians this month for Grampians Grape Escape, one of regional Australia’s longest running food and wine festivals. The festival attracted over 8,000 visitors and provided a significant economic boost to the region. Our two-day event brings together our industry partners from across the region and showcases our amazing wine and local produce.
Congratulations to Cathy Ormsby and partner John for the opening of Heath House which is a brand new deluxe three-bedroom accommodation property located in the heart of Halls Gap. A wonderful addition to their portfolio of high-end boutique accommodation including Hemley House!
Stay warm!
Marc Sleeman
Chief Executive Officer
Grampians Tourism
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GRAMPIANS TOURISM QUARTERLY MARKETING REPORT
Welcome to the January to March 2019 Quarterly Marketing Report from the team at Grampians Tourism. We hope you find this data of interest. Huge thanks to our local government and industry partners who invest and support our organisation and enable us to promote this amazing region we all call home! Please let us know your thoughts and if you would like more detail on any aspect of the report.
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POSTCARDS FILMS IN THE GRAMPIANS!
We hosted Postcards Travel Show filming in the Grampians at the start of the month with presenters Brodie Harper, Bec Judd and Lauren Phillips - we were lucky that the autumn weather was spectacular!
This is a $25k tactical marketing initiative with our local government partners to profile the Grampians region to our key Melbourne market and the timing of this exposure will to help bolster the traditionally quieter winter shoulder period.
We filmed in all 4 patches of our region over the duration of the week - with features on Pomonal, Wartook & Laharum, Great Western & Mount Langi and Dunkeld - and can't wait for the full Grampians feature that will go to air on the 2nd June at 5.30pm.
Make sure to set your alarms and tune in!
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NZHERALD.CO.NZ
NATIONAL PARK: HIGH POINTS OF THE AUSTRALIAN GRAMPIANS
Featuring Grampians Tourism partners Royal Mail Hotel:
"You're in Australia so you're never far from a good drop. The Royal Mail Hotel, in Dunkeld, at the southern end of the Grampians, has a 26,000-bottle wine cellar and a 100-page wine list."
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Featuring Grampians Tourism partners Halls Gap Lakeside Tourist Park;
"Josephina is an entrepreneur, trendsetter and wonderful connector of businesses in our region, the app will definitely help disperse people across the region as well as help to increase length of stay in the region. It provides another avenue for families to experience the Grampians."
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ARARAT ADVERTISER
GET CREATIVE IN THE GRAMPIANS
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ARARAT ADVERTISER
MARKETS IN THE GRAMPIANS
Featuring Grampians Tourism partners Pickers Market Stawell;
“All things handmade, handcrafted, trash 'n' treasure, quirky vintage, memorabilia and antiques...”
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PAPER SCISSORS ROCK BREW CO.
OPEN IN THE HALLS GAP HUB
Grampians Tourism - Management Service Providers for the Halls Gap Hub Precinct for Northern Grampians Shire Council are extremely excited to welcome our new tenants Paper Scissors Rock Brew Co. to the Halls Gap Hub.
What an exciting new retail attraction/activity for our region and we look forward to working closely with Paper Scissors Rock Brew Co. team to further promote our region!
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2019 RACV VICTORIAN TOURISM AWARDS
VTIC are conducting FREE Business Excellence workshops with a twist.
This year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism Events & the Visitor Economy (TEVE) Branch of State Government to inform you on how to get the most out of the resources and programs that are available, this year’s Business Excellence sessions will deliver valuable insights to give you an edge in your engagement strategies with customers.
Register on the link below and we'll see you there!
Register your attendance at one of the following locations:
Monday 3 June RACV Goldfields Creswick
Wednesday 5 June RACV Healesville
Nominations for the 2019 Victorian Tourism Awards are now OPEN!
Nominations due: 30 June 2019
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40th ANNUAL AUSTRALIAN TOURISM EXCHANGE
It was fantastic to attend the 40th Australian Tourism Exchange (Australia’s largest annual travel & tourism business event) in Perth last month promoting our region's unique destination experiences and offerings to over 650 key buyer delegates from over 30 countries. It was a fantastic example of collaboration between Great Southern Touring Route (Grampians Tourism, Visit Ballarat, Great Ocean Road Tourism, Tourism Geelong & Bellarine), Parks Victoria, Visit Victoria and tourism partners to promote Victoria and our regions internationally.
Tourism Australia has since announced that Melbourne will play host to the 41st edition of Australia’s largest annual tourism trade event, Australian Tourism Exchange (ATE) 2020 which means more than 2,000 delegates will descend on our amazing state next year for the premier tourism event, which will be held at the Melbourne Convention and Exhibition Centre from 10 to 14 May 2020.
READ MORE
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VISIT VICTORIA VISIT THE GRAMPIANS
It was great to have great to have Nicki Kenyon - General Manager of Marketing for Visit Victoria in the Grampians for a few days and meeting with our Marketing Manager Sarah Myers to discuss our future marketing activities, and how we can best leverage the work Visit Victoria is doing to disperse visitors into regional Victoria and the Grampians region!
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