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We partner with law firms to
accelerate the performance of business services professionals.
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Exclusive Career Opportunities
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Calibrate Legal Welcomes Director of Recruitment & Strategy Consulting
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We are pleased to announce that Kathryn B. Whitaker has joined the team as Director of Recruitment & Strategy Consulting. Whitaker has 15 years of experience as a law firm marketing and business development professional, working at large and mid-sized law firms. Most recently she served as Director of Client Relations at Burr & Forman LLP. Previous firms included the McNair Law Firm; K&L Gates; Brooks, Pierce, McLendon, Humphrey & Leonard; and Leatherwood Walker Todd & Mann. She is also actively involved in the Legal Marketing Association (LMA) and was a member of its international board of directors from 2015-2018.
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Kathryn Whitaker Moderating LMA Panel:
The Rise of Marketing Operations in Law Firms
July 16 at 12pET at Stroock, 180 Maiden Lane, NYC, New York
In this program, Calibrate Legal’s Director of Recruitment & Strategy Consulting, Kathryn Whitaker, will moderate a panel of marketing operations leaders who will share their insights and experiences on the rise of marketing operations, including:
- Developing a marketing operations framework involving people, processes, and technology.
- Measuring how the department supports revenue growth.
- Ensuring investments are optimized to deliver results.
- Delivering quality, consistent service, and work product.
- Leading organizational change.
Participants include:
- Krista Sande-Kerback, Performance Marketing Operations Leader, IBM
- Courtney Eddings, Senior Manager, Marketing and Business Development, Shearman & Sterling
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Calibrate Legal sponsors PDC's Summer Conference
Calibrate Legal is a Silver Sponsor of the Professional Development Consortium’s Summer Conference, Nashville, July 11-13. Calibrate Managing Director Carol Crawford will attend.
We’re excited about the fantastic programming in store for you in Nashville! Click here for the complete conference schedule for the 2019 PDC Summer Conference.
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Calibrate Legal in the News
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The Law Firm Disrupted:
"Revenue Enablers" Know Best
Legal Blogger Dan Packel, who writes The Law Firm Disrupted for Law.com, interviews Calibrate CEO Jennifer Johnson Scalzi:
I was speaking earlier this week to Jennifer Johnson Scalzi, CEO of management consulting and executive search firm Calibrate Legal, for an article I’ve got in the works on the growing presence of non-lawyer professionals in law firms.
At least, that’s how I started the conversation. Scalzi, however, prefers to call them “revenue enablers.”
“It’s become a pejorative term,” she says of “non-lawyers”—one that reinforces the historical hierarchy of haves and have-nots in the industry.
Of course, there are structural reasons that hierarchy persists. Regardless of how well these folks do their jobs, they will never have a shot at an ownership stake in the firm (let’s keep an eye on what the State Bar of California is doing, however.)
Calibrate itself made some news this week by hiring one of these professionals, err, revenue enablers—Burr & Forman’s former client relations director—as its new director of recruitment & strategy consulting.
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Calibrate Legal's Time Tracking Tool
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Are you tracking Your Team's Time?
Determining the ROI of Marketing requires you to track not only the revenue generated by a marketing project or campaign but also its cost — including marketers’ time.
Calibrate Legal now offers a sophisticated, yet user-friendly, Time Tracking Tool to help you get a clear picture of the time your team spends on tasks and projects. The tool gives you a portal screen where you can configure projects, select specific employees, use date range shortcuts, see timesheets grouped by date, employee or project, and download them in Excel for further analysis.
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Looking for a good read for summer vacation? Not just another personal growth book, Girl, Stop Apologizing, by Rachel Hollis, serves up a bold, current and brutally honest look at what holds women back from fully living who they were made to be. Own your dreams and embrace the life you choose – no apologies. Enjoy!
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Facebook Group:
Legal Marketing Operations
A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
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