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While people often think that the end of the financial year (EOFY) is all about the numbers, it’s also the perfect time to review business operations and plan for the months ahead. Speaking with an Advisor at this time of year can help you explore new ideas, develop strategies and document plans for growth.
Aside from one-to-one business advisory sessions, the team have been working to bring together local restaurants to develop the first ever Parramatta Restauranteurs' Collaborative. You can read our wrap-up of the first event and the plan to focus on raising Parramatta’s profile as a key dining destination. There were a number of great ideas developed on the day and we look forward to working with the group on this exciting initiative. Stay tuned for details about the next meeting.
In reaching people through a collaborative marketing campaign or in using your own initiatives, communicating what you have to offer is key to engaging more customers. To hear how others have achieved success in this area, read our case study about the Parramatta Active Movement Studio.
Do you understand your rights and responsibilities as a tenant or landlord? On the 16th and 24th July, Michael Miller from the NSW Small Business Commission will present a Retail and Commercial Lease Workshop for local businesses, including a networking and Q&A session. Scroll below to learn more and to register for one of the two upcoming events.
GET YOUR MARKETING GAME ON NOW!
Book a session with one of our business advisors!
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EOFY Planning | A Time for reflection and refocus
An increasing number of business owners are successfully using the end of the financial year (EOFY) to understand their numbers, celebrate their successes, review and actively plan for the financial year ahead.
Some time-friendly, practical steps that you can take to grow your business in the new financial year include:
Develop a written plan. In her recent article, ‘2 Things Successful Business Owners Do Differently,’ CEO of Realise Business Jacqui Attard highlighted the importance of having a written plan to strengthen your business as it grows and evolves. Taking the time to document this plan now, will help free up time so you can work on your business over the coming months.
Explore finance options. Did you know there are a number of finance options on offer for business? Business Connect has the latest advice, news and information to help you access finance options that will support business operations for the months ahead.
Learn more about your numbers. Your numbers ultimately reflect the health of your business. Realise Business Advisor Katherine Blizard can work with you to provide clarity around your budgets, expenses, cost of goods and services (COG’s) and the income you will need to offset those costs. This advice, at the start of the new financial year, will put you on the front foot.
Click here to read more.
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Who are Realise Business?
If you haven’t heard of us before, Realise Business has been providing trusted business advice, education and support to thousands of businesses across Sydney since 1989.
How can we assist you and your business?
Realise Business has been appointed by Transport for NSW to deliver FREE business support services to businesses so they can prepare for the Parramatta Light Rail construction.
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Photo Credit: Katrina James, WSB Photography
Restauranteurs' Collaborative plans to light up Parramatta as a key dining destination
Some of Parramatta’s key restaurant owners and operators recently attended the inaugural meeting of ‘The Restauranteurs' Collaborative’ on 4 June 2019 at Bay Visa Dessert Bar and Café.
The new initiative, designed to lift the profile of Parramatta as one of Sydney’s key dining destinations, was attended by twenty-seven owners and operators, The Hon. Alan Cadman OAM representing the Parramatta Chamber of Commerce and Realise Business Advisors.
Realise Business Advisors shared their knowledge with local business owners and the group expressed their enthusiasm for future co-operative marketing and branding opportunities.
Click here to read more.
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How targeted marketing has helped the Parramatta Active Movement Studio grow
With a strong passion for movement, exercise and helping people achieve their full physical function, Mathew and Kyle started Active Movement Studio in the Parramatta CBD.
Physiotherapist Mathew had previously worked in a standard clinic for many years without access to a functioning gym. He realised that he needed to combine his Physiotherapy treatments with the help of an experienced Exercise Physiologist. Similarly, Kyle also found that many clients who wanted to be active had aches, pains and injuries that were either poorly managed, incorrectly diagnosed or were not actively seeking treatment.
“The individualised health and fitness programs are specifically designed to address underlying musculoskeletal, postural and biomechanics issues that lead to pain and injury. With a strong belief that prevention is better than cure, we also run Clinical Pilates, Strength and Fitness classes,” explains Kyle.
“Sara has been our marketing saviour. We found marketing confusing and lacked the experience to find the right words that would speak to our customers. We did not have clear business marketing messages, structured campaigns, identified target markets and a sales process that took prospects from lead to conversion. Sara helped us really analyse what we do and who we do it for, this enabled us to effectively market our services to the right people,” said Mathew.
As a winter special, Active Movement Studio are offering a 60-minute Integrated Health Assessment for just $75 (a saving of $165). The assessment includes:
- 30-minute Physiotherapy assessment to identify pain parameters
- 30-minute postural analysis with one of our Exercise Physiologists
- Report of findings and recommendations.
The offer ends July 31 2019, so get started on your active life today.
Click here to find out more
To know more about Sara Berry, business advisor, please click here.
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It’s time to celebrate your success story – Enter the WSABE Business Awards
In 2019, WSABE are excited to deliver 20 award categories recognising business excellence across a broad spectrum of fields and industries. If you have a business success story to share, please let us know by completing your free entry today! You can view our award categories and start your entry here.
Please click here to view the 2019 WSABE Entries Guide.
Be sure to check out the WSABE events calendar below or book your Gala ticket by clicking here.
| Day |
Date |
Event |
| Friday |
12 July 2019 |
WSABE Entries Close |
| Monday |
12 August 2019 |
WSABE Finalists Announced |
| Friday |
13 September 2019 |
WSABE Gala Dinner |
If you would like some advice in preparing your story reach out to one of the advisory team members today.
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Create a Compelling Online Brand – Free Webinar
Australian Small Business Advisory Services (ASBAS) and Digital Solutions program supports the Australian Government’s commitment to enhance the capabilities of local small businesses by delivering low cost, high quality and digital advisory services. A series of informative webinars are available. You can access the first in the series - Kirryn Zerna’s ‘Stand Out Online Brand’ here.
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Meet your Business Advisors
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Sara Berry
Sara has worked as a marketing professional for 26 years across a number of industries including retail, professional services, restaurants, banking, insurance, travel and engineering. Sara is a small business owner and is experienced in creating tailored solutions to a specific business need. She works with small business owners to identify ways in which their business can cost effectively grow their brand and increase their relevance to the customer, and is a digital marketing specialist.
Book your advisory session with Sara
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Katherine Blizard
A multiple business award winner, including Wentworth Courier Business of the Year 2008-13, Restaurants & Catering NSW Winner 2009-2011, 2014, Restaurants & Catering National Winner 2012-2013, and the National Telstra Women’s Business Awards Finalist 2010; Katherine built her business Ampersand into a brand that was renowned for its customer service excellence as well as its sensational coffee.
Having been at the coalface of business for 14 hours a day, Katherine offers a highly-relevant perspective that continues to encourage, teach and inspire business owners. Through her individual style and approach to coaching she has helped many small business owners to follow a more successful path.
Book your advisory session with Katherine
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Viktoria Darabi
Viktoria holds a Le Cordon Bleu Master of Gastronomic Tourism which combines the disciplines of Entrepreneurship, Marketing, Tourism and Gastronomy. She is a Food Culture Tourism Consultant within the Tourism, Events and Hospitality industries. As a Culinary Tourism Whisperer and Crusader, she has a keen eye for current and future trends in food and beverage. She blends a foodie’s soul, within a marketer’s mind, within an entrepreneur’s spirit.
Viktoria has over three decades of experience as a small business owner and contractor, having worked with many types of small to medium businesses primarily in the artisan, events and food and beverage space.
Book your advisory session with Viktoria
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