BOULDER, Colo. (June 7, 2019) – It was announced today IRONMAN ® Boulder will be discontinued following the 2019 edition. While the full-distance IRONMAN triathlon will no longer be offered, the city of Boulder will continue to be an important partner and play host to the IRONMAN 70.3 ® Boulder triathlon.
“After thoughtful consideration, we have decided that 2019 will be the final year for IRONMAN Boulder,” said Frank Lowery, Midwest Great Plains Regional Director for IRONMAN. “A decision like this is never easy, and we understand the disappointment this may cause our athletes. As we refresh our race offerings in North America, we remain fully committed to putting on an unparalleled and world-class experience not only for the final IRONMAN Boulder triathlon but also the IRONMAN 70.3 Boulder triathlon which will continue. For nearly 20 years Boulder has provided a tremendous amount of support to the triathlon community all while embracing the IRONMAN spirit. We love Boulder and the local community and look forward to the future of IRONMAN in Boulder.”
The city of Boulder has hosted the IRONMAN 70.3 Boulder triathlon since 2001, and expanded its role as a host city to include the full-distance IRONMAN Boulder triathlon beginning in 2014. During its six-year run, IRONMAN Boulder saw great competition from the foot of the Flatiron Mountains. Athletes and visitors from around the globe – either as competitors, supporters, or spectators – came to Boulder and enjoyed the city’s refreshing weather and picturesque Colorado mountain views.
“The City of Boulder is very proud of our staff, our community, and our partnerships with Boulder County and the State of Colorado as we collectively made IRONMAN Boulder one of the greatest races in the world,” said Jane Brautigam, City Manager for the City of Boulder. “Our entire team celebrates the time IRONMAN Boulder had in our city and look forward to our ongoing hosting of IRONMAN 70.3 Boulder again in the future.”
This year’s IRONMAN Boulder will take place on June 9, 2019, while the IRONMAN 70.3 Boulder will be held on August 3, 2019. Over 4,000 athletes are registered for these two 2019 events. At this weekend’s event, athletes will take on a 2.4-mile swim, 112-mile bike and 26.2-mile run beginning at the Boulder Reservoir. Athletes will travel throughout Boulder County into the heart of downtown Boulder winding through the Boulder Creek Trail culminating with a spectacular finish downtown on 13th Street at Central Park.
For more information, please visit www.ironman.com/boulder for the IRONMAN event and www.ironman.com/boulder 70.3 for the IRONMAN 70.3 event. Athlete inquiries may be directed to boulder@ironman.com and boulder70.3@ironman.com. For media inquiries, please email press@ironman.com.
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About The IRONMAN Group
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the Velothon® Series, mountain bike races including the Absa Cape Epic®, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Group
Wanda Sports Group is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. We have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.
Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.
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