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WOW: Political Ad Spending Will Approach $10 Billion in 2020, New Forecast Predicts (WSJ.com)
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LTO Links
Issue #152 | June 7, 2019
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New Democratic Debate Rules Will Distort Priorities, Some Campaigns Say
NYTimes.com
"But campaign after campaign said the party’s donor requirements are skewing the way they allocate resources, forcing them to choose between investing in staff or pouring more money into ads on sites like Facebook, where prices are soaring to dizzying new heights. Two campaigns said digital vendors are currently quoting them prices of $40 and up to acquire a new $1 donor."
Digital Ad Industry Unveils New Transparency Guidelines
CampaignsAndElections.com
"The guidelines include use of the 'Political Ad' icon, which a viewer can click on to get the political advertiser’s name, contact information, contribution or expenditure records (when applicable) and individual contacts—including the name of the advertiser’s CEO, member of the executive committee or board of directors, or treasurer."
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Conversion Funnel Teardown: Joe Biden
LearnTestOptimize.com
"JoeBiden.com’s Conversion Funnel has all of the right pieces in place and leverages many of the right behavioral methods to drive conversions, but there’s room for improvement, especially on converting organic site traffic to email signups. It’s clear that Biden’s team is making up for this oversight with the brute force volume driven by paid online ads."
Five Simple Rules for Online Politics [Reprise]
ePolitics.com
"If you really want to succeed, be relentless — stab-in-the-dark campaigns drive me crazy. “We launched a website!” Woo hoo!!!! So did everyone else. “We sent out a press release!” Great, that was one of approximately five quadrillion press releases that went out that day. Most campaigns that succeed do so because they try many different tactics and never let up the pressure."
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The 2020 meme election: How memes became a mainstream tool in politics
Digiday.com
"Zac Moffatt, CEO of marketing agency Targeted Victory, likened memes to chain emails of decades past and to the more recent practice of President Donald Trump nicknaming people. 'They’re a shortcut to a larger point,' Moffatt says. 'Memes are successful when they repackage information in a lighthearted, shareable way.'"
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Americans think “made-up news” is a bigger problem than climate change
NiemanLab.org
"Republicans are much more likely than Democrats to identify made-up news as a 'very big problem.' (They are, after all, told it’s a huge problem repeatedly by the president.) They are also more likely to say that they see it 'often,' and they are three times as likely as Democrats to blame journalists for creating it. Republicans are also more likely to say that they have “reduced the amount of news they get overall” out of their concerns over fake news."
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The 2020 campaigns aren't ready for deepfakes
Axios.com
"Experts say campaigns should have a rapid-response plan in place to deal with various kinds of manipulated media, cultivate close contacts with social media companies, and assiduously film their own candidates at every turn so that they can show when a clip has been altered."
Russian trolls who interfered in 2016 U.S. election also made ad money, report says
NBCNews.com
"The propaganda was 'evenly split' in its efforts to aim at the extremes of both sides of the liberal/conservative political divide, the researchers found."
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2020 Democrats Are Literally Begging For $1 On Facebook: “Can You Chip In?”
News.Vice.com
"'You’re going to see more and more campaigns try weirder and weirder tactics to hit that donor number — Gillibrand playing beer pong is a famous example,' said Daniel Scarvalone, senior director of Bully Pulpit Interactive and a former Democratic operative. 'Who has the in-house creativity and talents to do that well? And who’s going to jump the shark?'"
Scam PACs Profit Because Campaigns Aren’t Asking
LearnTestOptimize.com
"The candidates’ actual campaigns aren’t investing the resources they need to build their email lists and grow online donation programs. As a result, con artists don’t have any competition for list building and they can do so cheaply."
Social Fundraising: The Good, the Bad, and the Unknown
BlueStateDigital.com
"With many people growing bored or skeptical of social media, social fundraisers also risk fatiguing audiences if they don’t feel authentic. We as digital fundraisers can make the most of new tools, but what will take off next is ultimately up to the donors."
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5 Essential Skills for Campaign Digital Directors
BestPracticeDigital.com
"Technically, everyone of a certain age is a 'digital native,' but in this sense, I’m referring to the mindset that your first solution to any challenge involves technology or digital marketing. Every campaign needs someone who wakes up everyday thinking about how you’ll win online."
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Software vendor may have opened a gap for hackers in 2016 swing state
Politico.com
"That wouldn’t have allowed intruders to alter the vote tallies — and no evidence has surfaced that anyone hacked North Carolina's election results. But interference with voter records or electronic poll book software could allow an attacker to alter records in a way that prevents people from voting in crucial swing precincts. Investigations are still ongoing into whether any such tampering might have happened in North Carolina."
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‘You Don’t Have to Be in Des Moines.’ Democrats Expand Primary Map, Spurred by Social Media.
NYTimes.com
"The shift reflects the new imperatives driving campaign strategy. With voters increasingly consuming news online, candidates are eager to go viral, which helps build their grass-roots and small-donor networks. This has made the feedback loop between the internet and television news the most powerful tidal force in politics, prompting campaigns to approach states as would-be soundstages for specific messages they are trying to deliver and constituencies they are hoping to reach."
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Relational Organizing: How Dems Can Retake the Tech Edge in 2020
CampaignsAndElections.com
"There’s now a proliferation of new tools in the Democratic tech space enabling this kind of targeted outreach. Tools like VoterCircle, OutVote, and Team App give volunteers easy-to-use access to multi-channel voter outreach. And the Dem accelerator Higher Ground Labs has been investing in more just like them."
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LandingPagr
"LandingPagr is a Free Editing Tool to Write your Landing Page Copy On"
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Do I have any readers in London, Stockholm, Brussels or Warsaw? If you'd be interested in meeting up during a forthcoming visit, email me at eric@learntestoptimize.com
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